Are your top-performing ads suddenly tanking? In this insightful episode of the Full Funnel Podcast, we sit down with Atharva Padhye, Co-Founder and Chief Business Officer of GetCrux, to unravel the mystery of creative fatigue and how AI is revolutionizing paid media.Atharva shares the journey that led him to build GetCrux, explaining the critical shift from subjective creative analysis to a data-driven approach. Discover how GetCrux's AI analyzes over 100 on-screen signals—from hooks and pacing to music and talent—to predict ad performance and generate high-converting creatives in minutes.

Things You'll Learn From This Episode:

✅ AI-driven insights to combat creative fatigue in paid media.

✅ Master AI-powered creative analysis to predict and generate winning ads.

✅ Adopt CPIR for superior ad performance measurement beyond ROAS/CPA.

✅ Use AI-generated static ads to cost-effectively test video concepts.

✅ Grow creative analysts merging data science with artistic intuition for marketing.

✅ Prioritize audience understanding as foundational, even with advanced AI tools.

If you're a marketer, CMO, or simply curious about the future of AI in advertising, this episode is packed with actionable strategies to transform your paid media campaigns.

Important Highlights:

1:07 - GetCrux's Origin: Solving Creative Fatigue

1:20 - How GetCrux Analyzes Ad Signals

2:38 - Avoiding the "Lazy Marketer's Trap"

4:51 - The First Prototype: A Google Doc

5:32 - AI Tagging & Performance Prediction

6:44 - Key Creative Variables & CPIR

7:32 - From Insight to New Creative (Gen AI Studio)

9:55 - Using Static Ads for Video Concept Testing

10:25 - Case Study: 2x Scale, 10% Lower CAC

12:36 - Measuring Incremental Returns of Creatives

13:57 - Marrying Art & Science: Creative Analysts

17:50 - Back to Basics: Prioritizing Audience Understanding

19:34 - Lightning Round

Connect with Atharva Padhye on LinkedIn: https://www.linkedin.com/in/atharvapadhyecrux

Connect with Rohit on LinkedIn: https://www.linkedin.com/in/rohitmah/

Learn more about Lifesight: https://lifesight.io/

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