Why would anyone pay $20 for a smoothie?

In this episode of Full Fat Marketing, Leonora breaks down how Erewhon turned a simple drink into a cultural moment through celebrity collaborations, drop culture, and social-media-first product design.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

💬 And leave a comment: what makes people come back to your restaurant?

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

Why do people keep buying the same food brands without thinking?

In this episode of Full Fat Marketing, Leonora explores the psychology behind repeat purchases and how brands like Graza, Crumbl Cookies and OLIPOP turn products into habits through predictability, identity and emotional memory.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

💬 And leave a comment: what makes people come back to your restaurant?

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

Oatly didn’t win because oat milk was new.

They won because they built a cultural brand instead of just selling a product.

In this episode, Leonora breaks down the strategy that turned a small Swedish company into a billion-dollar brand.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

💬 And leave a comment: what makes people come back to your restaurant?

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

Points and discounts don’t actually build loyalty.

In this episode, Leonora explains the real reason most restaurant loyalty programmes fail, and introduces a much more powerful concept: the next-visit trigger.

Because the best brands give customers a reason to come back before they leave.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

💬 And leave a comment: what makes people come back to your restaurant?

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

Contraty to popular belief, people don’t choose restaurants based on food alone.

They choose them based on the role the restaurant plays in their life.

In this episode, Leonora explains the Restaurant Role Framework and the four positions every restaurant tends to fall into.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

💬 And leave a comment: what makes people come back to your restaurant?

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

There are thousands of smoothie bars in the world, yet most of them are forgettable.

In this episode of Full Fat Marketing, Leonora breaks down how Joe & The Juice turned a simple juice concept into a global lifestyle brand.

Because the secret wasn’t the juice.
It was the identity.

⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

💬 And leave a comment: what makes people come back to your restaurant?

And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com

Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

Check out our website: https://www.lrbcreative.com/

Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.