『Full Fat Marketing』のカバーアート

Full Fat Marketing

Full Fat Marketing

著者： Leonora Brebner
無料で聴く

概要

Full Fat Marketing is a daily strategy podcast for food and hospitality brands that want to be chosen, and remembered.


Hosted by Leonora Brebner, a growth and marketing strategist specialising in restaurants, cafés, and food & drink brands, the show breaks down the real reasons some F&B businesses become the place people choose… while others struggle to stay relevant.


Through bite-sized episodes, you’ll learn the psychology behind restaurant marketing, food brand strategy, customer loyalty, and what actually drives repeat customers in today’s hospitality industry.

Expect honest insights, real brand examples, and practical thinking on topics like restaurant growth strategy, brand positioning, customer retention, café marketing, food product branding, and hospitality marketing.


If you run a restaurant, café, food brand, or hospitality business - and want customers to choose you again and again - this podcast will help you understand why.


New episodes every weekday.

© 2026 Full Fat Marketing マーケティング マーケティング・セールス 経済学
エピソード
  • How Erewhon Turned a $20 Smoothie Into a Marketing Machine

    How Erewhon Turned a $20 Smoothie Into a Marketing Machine
    2026/03/16

    Why would anyone pay $20 for a smoothie?

    In this episode of Full Fat Marketing, Leonora breaks down how Erewhon turned a simple drink into a cultural moment through celebrity collaborations, drop culture, and social-media-first product design.

    ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

    💬 And leave a comment: what makes people come back to your restaurant?

    And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com

    Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

    Check out our website: https://www.lrbcreative.com/

    Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

    Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.
    続きを読む 一部表示
    8 分
  • Why People Buy The Same Food Brands Again And Again (Habit Marketing Explained)

    Why People Buy The Same Food Brands Again And Again (Habit Marketing Explained)
    2026/03/15

    Why do people keep buying the same food brands without thinking?

    In this episode of Full Fat Marketing, Leonora explores the psychology behind repeat purchases and how brands like Graza, Crumbl Cookies and OLIPOP turn products into habits through predictability, identity and emotional memory.

    ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

    💬 And leave a comment: what makes people come back to your restaurant?

    And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com

    Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

    Check out our website: https://www.lrbcreative.com/

    Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

    Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.
    続きを読む 一部表示
    8 分
  • From $0 to a $1B Brand: The Marketing Strategy Behind Oatly

    From $0 to a $1B Brand: The Marketing Strategy Behind Oatly
    2026/03/12

    Oatly didn’t win because oat milk was new.

    They won because they built a cultural brand instead of just selling a product.

    In this episode, Leonora breaks down the strategy that turned a small Swedish company into a billion-dollar brand.

    ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.

    💬 And leave a comment: what makes people come back to your restaurant?

    And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com

    Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/

    Check out our website: https://www.lrbcreative.com/

    Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist

    Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.
    続きを読む 一部表示
    6 分
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