『Frontier CMO Podcast by Think with Google』のカバーアート

Frontier CMO Podcast by Think with Google

Frontier CMO Podcast by Think with Google

著者： Presented by Think with Google
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概要

 In the AI era, marketing should be unstoppable, and its future is being written in real time. Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google's VP of AI and Marketing Strategy, in his deep-dives with the leaders, marketers, technologists who are rewriting the playbook. Welcome to the Frontier. We’re asking the questions other won’t: How do marketing leaders prove ROI to executives? What does a modern marketing strategy look like when AI and analytics are reshaping the rules every day? Each episode of Frontier CMO explores the real-world playbooks leaders are using to navigate the AI-powered landscape. From marketing trends and branding breakthroughs to advancements in digital marketing, social media, content marketing, and B2B marketing, Frontier CMO breaks down what’s working and what’s not to help you navigate this new landscape. Subscribe to Frontier CMO on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when the first episode drops in January.2024 マーケティング マーケティング・セールス 経済学
エピソード
  • Sir Martin Sorrell on AI and Agency Reinvention

    Sir Martin Sorrell on AI and Agency Reinvention
    2026/03/12
    Marketing is being reshaped by forces far bigger than any single campaign: AI, geopolitical fragmentation, economic pressure, and collapsing agency business models. In this episode of Frontier CMO, host Josh Spanier sits down with a legend of the advertising world: Sir Martin Sorrell. As an architect of the industry over the last 50 years, Sir Martin shares his unvarnished perspective on where marketing power is shifting now and what CMOs must do to stay relevant. The conversation breaks down why traditional agency holding companies are struggling, why AI adoption is being driven more by CFOs than CMOs, and where true transformation is already happening at scale. 00:00 – The Power of Branding in a Changing World 01:19 – “Two Drunks and a Lamppost”: On Agency Consolidation 03:34 – What CMOs Can Learn from Ogilvy & the Saatchis 07:42 – Who’s Building the New Marketing Paradigm? 10:13 – Why Agencies Are Falling Behind in the AI Era 13:41 – Why the CFO Is Driving AI Adoption 16:53 – Creativity’s AI Golden Age? 18:45 – The GM Model: AI at Scale in Action 22:43 – The Skills the Next CMO Must Master 28:53 – Is the Long-Term Brand Era Over? 35:00 – Rapid Fire: AI, Agencies & Overcapacity 37:44 – The Most Exciting Market in the World Right Now
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    41 分
  • Vineet Mehra on Marketing in the Agentic Era and How to speak the Love Language of the CFO

    Vineet Mehra on Marketing in the Agentic Era and How to speak the Love Language of the CFO
    2026/02/26
    In this episode of Frontier CMO, Vineet Mehra, Chief Growth Officer at Chime, joins Josh Spanier to unpack what it takes to lead marketing through the next platform shift. Drawing on a career that spans Procter & Gamble, Johnson & Johnson, and Silicon Valley, Vineet shares how CMOs must evolve from brand managers into capital allocators who drive growth by effectively managing where dollars are deployed. To do this successfully, they must become "balance sheet literate" and learn to speak the "love language" of the CFO—specifically focusing on unit economics, payback periods, and the marginal return on every incremental dollar spent. Vineet breaks down how Chime has restructured marketing around AI-enabled teams, in-housed creative and production, and redesigned customer support - turning automation into speed, savings into reinvestment, and execution into a competitive advantage. His thesis: perfect execution is table stakes; growth comes from strategy, taste, and how you design the system. Whether you’re navigating the pressure of AI adoption, balancing brand with direct response, or trying to stay relevant as automation accelerates, this episode offers a practical framework for building durable growth in a world where leadership, not technology, is the real differentiator. 00:00:00 — CFO + marketing: CAC, payback, unit economics 00:01:00 — Intro: the CMO role is changing 00:02:00 — What marketers must change for the next era 00:04:00 — What stays the same: brand story + taste00:05:30 — In-housing creative with top talent 00:08:00 — AI makes creative faster (from boards to near-finished) 00:10:30 — Biggest benefits: speed, savings, bigger ideas00:12:00 — “Chief Growth Officer” and owning the full funnel 00:15:00 — Full-stack marketer + systems architect 00:19:00 — Using AI agents at Chime (customer support example)00:25:00 — How to build an AI-ready culture 00:29:00 — Advice to traditional companies 00:30:00 — Fun: AI + pizza00:33:00 — Brand vs performance = one system 00:35:00 — Handling end-of-quarter CFO pressure00:38:00 — Signal vs noise + wrap-up takeaways
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    41 分
  • Vidhya Srinivasan on Agentic Commerce and the AI Rewiring of Marketing

    Vidhya Srinivasan on Agentic Commerce and the AI Rewiring of Marketing
    2026/02/13
    Marketing is being rebuilt from the infrastructure up. Search is changing. Commerce is becoming agent-driven. Measurement is being redefined in real time. And the line between engineering and marketing is disappearing. In this episode of Frontier CMO, host Josh Spanier sits down with Vidhya Srinivasan, Head of Ads and Commerce at Google. As the leader responsible for Google Ads, YouTube Ads, Shopping, Merchant Center, Gemini integrations, and payments, Vidhya is helping architect how the modern marketplace actually works. The conversation explores what “agentic commerce” really means, why the Universal Commerce Protocol could reshape how brands interface with AI systems, and how Gemini is already rewiring performance, creative, and intent matching across the ad stack. Vidhya explains why CMOs don’t need to code — but must become technologically fluent — and outlines a five-part leadership blueprint for navigating AI transformation with optimism, speed, and accountability. 00:00 – The Vision: Reducing the “Commute Cost” from Desire to Purchase 00:28 – Engineering Meets Marketing: Why the Worlds Are Merging 01:31 – Inside Google Ads & Commerce: The Scale of the Role 03:13 – Agentic Commerce & the Universal Commerce Protocol Explained 04:29 – AI Search, Longer Queries & Reimagining Ads 05:05 – YouTube Creators, Culture & the Creator Partnership Hub 06:18 – How Gemini Powers Google’s Ad Systems 07:06 – Why Trust Is the Foundation of AI Advertising 07:51 – What CMOs Must Understand in the AI Era 14:19 – Measurement, First-Party Data & Cracking Attribution 21:38 – Leading AI Transformation: A 5-Point Playbook 25:32 – The Holy Grail: The Right Ad, Right Person, Right Moment
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    29 分
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