How do you scale a startup from zero to $80M ARR without a playbook? In this episode, Sam sits down with Stephane Boghossian, former growth lead at Lovable, to break down the exact strategies behind one of AI's fastest-growing products, and what he's building next in legal tech.

Stephane shares what it was really like inside Lovable during hyper-growth: handling 1,000 support tickets per minute, writing pull requests as a non-technical marketer, and turning a GitHub outage into their biggest PR win. He also explains why he left to join HAQQ, and why he believes legal tech is the most underrated AI opportunity right now.

In this episode:

• How Lovable grew from 20 signups a day to 1,000 signups a minute
• Why having no playbook was actually a competitive advantage
• The rebranding from GPT Engineer to Lovable - and why it changed everything
• How non-technical team members shipped code directly to production
• Why you should never scale just one growth channel
• Stephane's move into legal tech and closing enterprise deals in 2–3 weeks

Now We Build has partnered with CapQuest, an equity and investor relations management platform built for founders who need to track SAFEs, manage their cap table, and keep investors updated without the spreadsheet chaos. If you're raising capital or managing equity, CapQuest helps you stay organised from day one. Now We Build listeners can now get 20% off an entire annual subscription with the code nowwebuild20. Use the link here to claim the discount: https://capquest.io/book-demo

Timestamps:

00:00 Intro

01:45 The Journey to Lovable

06:18 From Zero to Revenue: The Tipping Point

11:57 Building Scalable Systems for Growth

20:24 The Power of Team Dynamics and Culture

27:26 Building a Resilient Team Under Pressure

29:35 The Importance of Product Reliability

31:20 Hiring for Growth and Team Dynamics

32:00 Experimentation in Growth Strategies

35:54 Leveraging Data for Growth

37:53 Transitioning to the Legal Tech Space

43:57 Growth Strategies in a Regulated Industry

Learn more: https://linktr.ee/nowwebuild

Did you enjoy this interview? Subscribe so you don’t miss out on future episodes.

Follow Stephane:

LinkedIn: https://www.linkedin.com/in/stephane-boghossian/

Follow Sam:

LinkedIn: https://www.linkedin.com/in/sam-marchant/

TikTok: https://www.tiktok.com/@sammrchant

Instagram: https://www.instagram.com/sammrchant

Hosted on Acast. See acast.com/privacy for more information.