『From the Shelf』のカバーアート

From the Shelf

From the Shelf

著者： From the Shelf
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A fun, semi-educational, opinionated podcast exploring fashion through fashion theories.

Viktoriia Borodina アート ファッション・テキスタイル 装飾美術および設計
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  • What Wellness Economy Makes Us Do & Why It Is Not A Bad Thing

    What Wellness Economy Makes Us Do & Why It Is Not A Bad Thing
    2026/08/18

    In this episode, I am not trying to convince you that everything you buy is a scam. I use the wellness economy as a social theory on why we buy and how it makes us feel ( obvs, including me) - healthism, the aestheticization of everyday life, postmodern consumption.

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    22 分
  • K-Pop Idols As the New Luxury Billboards

    K-Pop Idols As the New Luxury Billboards
    2026/07/30

    K-pop idols have become luxury fashion's most powerful — and most extracted — marketing channel. When Dior signed Jisoo, Korean sales nearly doubled. This episode breaks down why, using Bourdieu's cultural capital, Nye's soft power, Horton and Wohl's parasocial interaction theory, Tajfel and Turner's social identity theory, fan economy theory, and Abidin's calibrated amateurism — to explain why fans buy the bag even when they know it's an ad, and why that knowledge doesn't stop them.
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    25 分
  • Trickle-Up: 2 dollar hoodie as a luxury aesthetic

    Trickle-Up: 2 dollar hoodie as a luxury aesthetic
    2026/07/07

    This episode explains how second-hand clothes shifted from being associated with poverty to becoming a trendy, billion-dollar industry.

    In this episode, a "trickle-up" theory explains how behaviors that begin as necessity at the bottom of the social ladder get adopted and eventually monetized at the top — comparing it to how denim workwear and hip-hop streetwear became luxury items.
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    12 分
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