Hey! I'd love to hear your thoughts, send me a voice note.

Why do the most expensive things often have no logo at all? 🤔

In this episode of Fromtheshelf, I'm talking all about quiet luxury, the trend where people show status through fabric, fit and quality instead of big logos.

I get into why quiet luxury keeps coming back, the theory behind it (hello Veblen and Bourdieu 👋), and the question I can't stop thinking about: is quiet luxury actually anti-consumerist, or is it just harder to spot?

I also follow the look all the way down the luxury pyramid, from supreme luxury to masstige, and talk about what cheaper brands can copy, and what they just can't fake.

For more, including my luxury pyramid snack series, come find Fromtheshelf on TikTok, Instagram and Threads ✨

Hey! I'd love to hear your thoughts, send me a voice note.

This video explores advent calendars and their impact on consumers and fashion/ beauty industries today. While some see advent calendars as a traditional, appealing practice, others view them as clever marketing that doesn't deliver the promised value. I examine the advent calendar 'phenomenon' through social and consumer theories to clarify this debate, while unpacking the beauty calendar I got from Liberty London.

Hey! I'd love to hear your thoughts, send me a voice note.

Surrealism in Fashion Explained: An ode to Schiaparelli's Surrealist objects and designs through the prism of Freud, Breton and Lacan