Balancing a career in sports media while running your own business is no small task—but Lexi Ross is building a life that integrates both with purpose and creativity.

In this episode, Cass sits down with Lexi Ross, owner of Spooky’s Studio. After working across the MLB, NBA, and NFL, Lexi now runs her own business while freelancing for the NBA, covering the Cleveland Cavaliers and blending her passions for sports and creativity.

She opens up about creative burnout, the importance of finding balance, and how creative freedom has redefined her success. Lexi also shares how networking, portfolio-building, and taking initiative helped her land opportunities in sports—and how those same lessons fuel her entrepreneurial journey today.

In this episode, you’ll learn:

• How Lexi transitioned from full-time sports media to entrepreneurship while continuing to freelance for the NBA.
• Why creative freedom and peace of mind matter more than job titles.
• How to build a strong portfolio that opens doors in competitive industries.
• The importance of community, collaboration, and supporting local businesses.
• Strategies for balancing multiple roles without burning out.
• How personal branding and storytelling shape business growth.
• Why slowing down and embracing every season of growth leads to better creative work.

Lexi’s story is a reminder that you don’t have to choose one path—you can build your own. Whether you’re navigating the sports industry, starting a creative business, or seeking more balance in your career, this conversation offers real insight, encouragement, and inspiration to keep going.

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• Your creative friend Cass’ LinkedIn