From Zero to $2M in 18 Months: How Anthony Cooper Scaled a Family Law Firm - Ep 4
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From Zero to $2M in 18 Months: How Anthony Cooper Scaled a Family Law Firm - Ep 4
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How do you build a law firm from scratch and reach a $2.0 million run rate in just 18 months? On The J. Sterling Hughes Show, Jeff Hughes sits down with Anthony Cooper to unpack how Anthony and his wife, Charlean, approached rapid growth with clear roles, disciplined hiring, and a focus on scalable systems.
Anthony walks through their early client acquisition strategy, the decision to invest in marketing, refining intake to focus on qualified leads, and the challenges of adding attorneys quickly.
He also shares a costly lesson from taking his eye off marketing performance—and how the firm navigated attorney turnover without sacrificing client service. It’s a practical look at the decisions, growing pains, and systems behind scaling a young law firm.