What does AI-native CPQ actually mean, and how is it different from adding AI capabilities to traditional CPQ software?

In this episode of the CPQ Podcast, Frank Sohn speaks with Marc Uible, VP of AI at Threekit, about the company's evolution from 3D product visualization to AI-native Configure, Price, Quote (CPQ) software and AI-powered sales agents.

Marc explains how Threekit is addressing the challenges manufacturers face when selling complex, configurable products through direct sales teams and channel partners. He discusses how AI agents can simplify product selection, configuration, pricing, and quoting while working with existing product data and business rules.

The conversation explores several topics, including:

• What distinguishes AI-native CPQ from traditional CPQ with added AI capabilities

• How dealers can generate proposals using photos, voice commands, or competitor quotes

• How AI-powered website agents can improve product discovery and guided selling

• How Threekit combines AI with rule-based validation to check product information and reduce inaccurate recommendations

• Implementation timelines for AI-powered web agents and complete CPQ solutions

• How Threekit integrates with enterprise platforms such as Salesforce, Oracle, SAP, and Infor

Marc also discusses practical implementation challenges, including managing complex product information, defining business processes, and balancing manufacturers' requirements with the flexibility sales teams and dealers need.

We also explore how Threekit uses AI internally and Marc's perspective on how AI agents could evolve to support more of the sales process, from initial product discovery to completed quotes.

If you're evaluating CPQ software, exploring AI agents for manufacturing, or interested in how artificial intelligence is changing product configuration and B2B sales, this episode provides insights into Threekit's approach to AI-native CPQ and some of the practical considerations involved.

Learn more: Threekit | Threekit Live Demo | Marc Uible on LinkedIn

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