In this episode of From The Culture, Marcus Collins and Amanda Slavin dig into one of the most deceptively complicated forces inside every organization: change.

Change isn’t just a strategy, or a punchline, it’s emotional, messy, cultural, and deeply human. They explore trust, resistance, and the role values and shared meaning play in shaping behavior. The conversation also draws on insights from Javier Farfan, a seasoned marketing executive and current strategic advisor at J Wolf Advisors, who’s helped brands like the NFL, McDonald’s, Miller Coors, New Balance, and TIDAL navigate culture, entertainment, and technology to build impactful and lasting relevance.

In this episode, Marcus and Amanda reflect and explore big questions, real experiences, and the deeper meaning behind the work we do and why sometimes, it can't be separated from the lives we live. In this episode, Amanda interviews Tariq Hassan, one of the industry’s most recognized marketing leaders, on how legacy culture impacts modern organizations. With over two decades of global marketing, communications, and brand leadership — including leading marketing at McDonald’s USA — Hassan shares practical insights on navigating change and building brands that stay relevant.

In this episode of From The Culture, Marcus and Amanda interview Nadia Kokni a leading Business & Marketing Leader (PUMA, Hugo Boss and JD Sports). They discuss why the most important truths about work, culture, and organizations are often hiding in plain sight. They unpack how “obvious” ideas can become invisible, why teams overlook the fundamentals that actually drive performance, and how shared assumptions quietly shape the way organizations think and behave.

Ultimately, this is a conversation about learning to see again — and how noticing what we usually ignore can unlock healthier cultures, better work, and more meaningful collective outcomes.