Jonathan Brosher spent five years selling roofs for other companies before getting his own license — on purpose. He launched Better Roofing & Restoration in Tampa Bay in August 2024. Two months later Hurricane Milton hit, and the brand-new company did $680,000 in sixty days. Two years in, it holds a BBB A+ rating, an Angie's Super Service Award, and Owens Corning Preferred Contractor status. With Florida roofing down roughly 30% statewide, it's on pace to match its hurricane-year revenue as an 80% retail business — built on one rule: "We are not storm chasers. We're storm catchers."

What you'll hear:

• The $680K first sixty days after Hurricane Milton
• "Now I'm a salesperson, now a production manager, now a receptionist" — and paid last
• Why sales talent doesn't make you a leader
• Why he's a storm catcher, not a storm chaser
• What breaks first if the business doubles
• His five-year vision: more locations, leaders as partners, a free roof for every million
• Alan assesses Better Roofing & Restoration at Stage 5 — Profitability — in his 7 Stages to Business Freedom framework.

─────────────

🎙️ ABOUT ALAN MELTON

Founder of Small Business Coach Associates. 24 years coaching 1,100+ business owners — from $250K startups to $10M+ companies — on marketing, sales systems, and operational clarity. Inc. 500 Founder #422 | SBA Small Business Person of the Year 1994 | Florida Governor's Sterling Award 1999 | #1 Small Business Coach, Life Coach Magazine 2026 | #1 Business Coach Blog, Feedspot 2026

📅 Free strategy session: smallbusinesscoach.org

─────────────

📌 CONNECT WITH JONATHAN BROSHER

🌐 betterroofing.com | 📞 (813) 455-1954 | 📧 office@betterroofing.com

📱 @better.roofing | 💼 linkedin.com/in/jonathanbrosher

📍 New Port Richey, FL — serving Tampa Bay

─────────────

📌 CONNECT WITH ALAN MELTON

🌐 smallbusinesscoach.org | 📺 youtube.com/@BeyondTheOwnersTrap | 💼 linkedin.com/in/alanmelton

─────────────

⏱️ TIMESTAMPS

00:11 — What the Owner's Trap really is

05:57 — "Now I do everything" — and getting paid last

10:34 — Sales talent doesn't make you a leader

16:50 — "Storm catchers, not storm chasers"

21:28 — Earning BBB, Angie's, and Owens Corning status

23:52 — What breaks first if the business doubles

26:16 — Five-year vision and the free-roof goal

28:27 — The Stage Check: solidly in Stage 5

32:23 — Five years in sales before his own license

34:41 — Hurricane Milton: $680K in sixty days

37:27 — Where to find Better Roofing, and close

─────────────

#OwnersTrap #RoofingBusiness #RoofingContractor #TampaBay #TradesBusiness #SmallBusinessOwner #BusinessCoach #AlanMelton #BeyondTheOwnersTrap #SevenStagesToBusinessFreedom

🎧 Available on Youtube, Spotify, Apple Podcasts, iHeart, and Amazon Music