From Quantum Mechanics to Pricing Fortune 500 Companies: A 20-Year Journey | EP 133
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From Quantum Mechanics to Pricing Fortune 500 Companies: A 20-Year Journey | EP 133
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Tim J. Smith spent his early career in a quantum mechanics lab — a PhD in physical chemistry from the University of Chicago — before a year of unemployment pushed him toward an unexpected question: what if the same rigor that governs how atoms interact could explain how prices work?
Two decades later, Tim is the founder of Wiglaf Pricing, where he's helped companies ranging from startups to Fortune 500 firms capture more of the value they create, authored "Pricing Done Right," and teaches at DePaul University.
In this conversation with Chris Everett, Tim explains why he believes pricing should be treated as a verb, not a noun, walks through the three questions behind real value-based pricing, and reflects on what a year without a paycheck taught him about resilience. Connect with Tim and Wiglaf Pricing at wiglafpricing.com.
Everett Wealth Solutions is a Registered Investment Adviser in the State of Illinois providing fiduciary financial planning and asset management across the nation.