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What does it take for financial advice to be experienced as a profession, rather than a product-driven sales process?

In this episode of PROpulsion LIVE, I speak with Jeff Paul about what needs to change if financial advisers want to build client-centred, professional and intergenerational advice practices.

Jeff has spent almost three decades in financial advice, leadership and adviser development. His career has taken him from financial adviser to senior leadership roles within Liberty, Managing Director of EQ-FIN, and now co-founder of Curated Wealth powered by Adviceworx.

We explore:

- Why some clients still question whether advice is driven by their needs or by products
- What client-centred financial planning looks like in practice
- How advisers can move from a financial plan to an intergenerational life-map
- The impact of incentives, product structures and business models on advice
- What professionalism demands beyond qualifications
- Why lifelong learning matters
- The role technology and AI should play in the advice process
- What advisers can start changing in their own practices

The big question guiding the conversation is:

**What needs to change for financial advice to be experienced by clients as a profession, rather than a product-driven sales process?**

PROpulsion LIVE helps financial planners and advice businesses move from knowing to doing, with practical conversations about building better financial planning businesses.