In this conversation, Mike Maudsley, CEO of enfinium, discusses the company's mission in the energy from waste sector, his journey to becoming CEO, and the challenges of transitioning to an investment-backed business. He emphasizes the importance of understanding investor expectations, operational excellence, and the dynamics of the energy from waste market. Maudsley also shares insights on team dynamics, value creation, and the future direction of the company, including the need for carbon capture technology. In this conversation, the speaker discusses the challenges and setbacks faced in the business world, particularly in relation to a significant carbon capture project. They emphasize the importance of learning from experiences, maintaining a vision as a leader, and the strategic partnerships with data centers. The role of AI in enhancing business operations is highlighted, along with future goals and the transition to investment-backed leadership. The speaker also shares insights on focusing on growth and value, while balancing work and personal life.

takeaways

enfinium is a leading energy from waste company in the UK.
Mike Maudsley transitioned from the energy sector to waste management.
Understanding investor expectations is crucial for success.
The energy from waste market is growing due to landfill diversion.
Operational excellence is key to securing long-term waste contracts.
enfinium is part of the circular economy by recycling ash and metals.
Training and development are seen as investments in the company.
Focus is needed to avoid distractions in business development.
Carbon capture technology is essential for future sustainability.
The company aims to lead in carbon capture initiatives.
The emotional impact of being put on the reserve list for a project.
Learning from setbacks is crucial for future success.
Visionary leadership is essential for driving a business forward.
Strategic partnerships can enhance business opportunities.
AI can significantly improve operational efficiency.
Setting clear goals is vital for business growth.
Transitioning to investment-backed leadership requires adaptability.
Understanding market dynamics is key to growth.
Value addition is more important than just increasing sales.
Balancing personal life with professional responsibilities is important.

Connect with Mike: https://www.linkedin.com/in/mike-maudsley-5480a417/

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Lessons from the Win Room is a podcast from Shipley UK, Shipley Benelux, Shipley India and Africa, bringing commercial leaders together to talk honestly about how they actually win business. It's hosted by two voices from within the Shipley partnership: Tony Birch, Chairman of Shipley UK and an APMP Fellow with over thirty years in bid and proposal management, and Sam Singh, who leads Shipley Benelux across Belgium, the Netherlands and Luxembourg.
Each episode explores how commercial leaders plan and run their own "Win Room", the strategies, levers and obstructions behind consistent bid success. Conversations cover the UK's defence, aerospace, rail, construction and nuclear sectors alongside cross-sector business growth topics from across the Benelux region, including how AI is reshaping trust between buyers and sellers.
The show is built for bid managers, proposal leads, L&D directors and commercial decision makers who want a practical, grounded look at what separates consistent winners from everyone else. Expect real conversation and honest reflection rather than a polished pitch.