From Outreach to Relationship: How to Build Real Connection on LinkedIn
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Someone accepted your connection request. Now what? Not a pitch, and not a stream of DMs. You can't manufacture someone else's timing, so let your content, your generosity, and your patience do the heavy lifting.
In this episode, Molly walks through what she does after a new connection says yes, how she keeps up with a growing network without pretending she can be friends with everyone, and where she uses AI (and where she won't). Plus the story of one LinkedIn tag that turned into a client, a keynote, and one of her biggest community advocates.
Here's what Molly explores:
• Ring the bell on your hottest leads' profiles, or add them to a Sales Navigator lead list or a simple spreadsheet, so you can show up consistently in their comments
• Why Molly gives new connections time instead of chasing them, and lets her trainings, collaborations, and newsletter do the nurturing
• Lightly starting a conversation, and using your instinct to tell whether someone is open to it or just needs more time
• Adding value that has nothing to do with your services: a call for speakers, a podcast guest spot, a good event worth showing up to together
• You get to have priorities: tiers of connection, seasons of business, and why events, communities, and round tables help you scale connection beyond your own capacity
• From a 2024 tag to a 1:1 client, an in-person conference, a keynote, and a community affiliate: what's possible when a LinkedIn connection goes offline
• AI as a system and an organizer, not a writer, and the client who stopped using AI for their writing and saw impressions around 3X
Thanks for listening to Outspoken If something landed, share it or sit with it. And when you're ready to go deeper, connect with me on LinkedIn.