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How does a global grower successfully enter and build a market in India?

As India's fresh-produce landscape evolves, international growers and fruit brands are encountering a consumer who is increasingly curious, health-conscious and exposed to produce from around the world.

In this episode of Rare Talks, Jjuliaa Gangwani is joined by Mr. Sumit Saran, Managing Director of SS Associates, for a deep dive into the strategy behind connecting global growers with India's emerging consumer opportunities.

The conversation explores:

* Global strategies, local solutions and why international campaigns need an Indian lens
* Market entry and the realities global growers face when approaching India
* Changing consumer behaviour and the evolution of premium fruit consumption
* Tier 2 and Tier 3 India and where the next wave of demand could emerge
* Brand building and consumer education in fresh produce
* Global grower partnerships and long-term market development
* The road to 2030 and what could reshape India's imported fruit

This conversation goes beyond selling fruit. It examines how origin, strategy, storytelling, trust and consumer understanding come together to create markets.

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Produced by JJ Enterprises in association with The Fruit Path( formerly presented by The Blue Moon).
Fresh Fruit Diplomacy. Trade Storytelling. Rare Conversations.

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