From One Clinic to Six: The Lessons Nobody Teaches You About Growth
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Your PT clinic is growing, but are you prepared for what it takes to scale from one location to six?
In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Brian Hartz, CEO and Founder of HARTZ Physical Therapy, to discuss how he grew his independent practice from a single clinic to six locations across Lancaster County, Pennsylvania. With 25 years of experience as a practice owner, Brian shares the lessons he learned along the way, the challenges nobody prepares you for, and what he wishes he had known before expanding.
We cover:
- How HARTZ Physical Therapy grew from one clinic to six locations
- How to identify new markets and decide when it's time to open another clinic
- The biggest differences between running one clinic and managing a multi-location practice
- Why PT owners need to transition from thinking like a clinician to thinking like a CEO
- How to delegate responsibilities, build trust, and develop a strong leadership team
- How marketing strategies need to evolve as your practice expands to multiple locations
- How to maintain a consistent company culture and patient experience across different clinics
- The mistakes, setbacks, and growing pains that shaped Brian's approach to running his business
- What PT owners often underestimate about the financial, operational, and personal demands of expansion
- What you should have in place before opening your second clinic
If you're a PT owner thinking about expanding your practice, this episode will give you valuable insights into the realities of multi-location growth, the challenges to prepare for, and the lessons that can help you build a stronger, more sustainable business.
Want to grow your PT clinic with smarter marketing? Contact the Practice Promotions team at https://practicepromotions.net/!