When firms go through M&A, leadership changes, or major system rollouts, most of the attention goes to the operational side. The communication strategy is usually an afterthought. Alice Grey Harrison, founder of AGH Consulting, has spent more than 30 years helping accounting firms fix that mistake.

Alice Grey joins host Bonnie Buol Ruszczyk to talk about what it actually takes to lead people through change without losing their trust. Her core argument is direct: culture is a growth engine when it is connected to mission, vision, and values, and leaders who communicate with clarity and consistency are the ones who get discretionary effort from their teams rather than quiet disengagement.

The conversation covers practical tools and real frameworks, not theory, including how to segment messages by audience, why you should keep talking even when there is nothing new to report, and how to keep DEI grounded in belonging and values when the environment gets volatile.

What you'll take away:

• Why culture becomes a competitive advantage when it is actively managed, not assumed
• How to turn values into specific, observable behaviors everyone can act on
• Why the "why" behind every change must be stated clearly and repeated consistently
• How to communicate by audience so messages actually land with different groups
• Why silence during transitions is never neutral and what to do instead

Resources & Links

Connect with Alice Grey Harrison on LinkedIn: https://www.linkedin.com/in/alicegreyharrison/

Learn more about AGH Consulting: https://www.aghconsultinggroup.com

Participate in the MOVE Project: https://accountingmoveproject.com

About MOVE Like This MOVE Like This is the podcast for accounting firm leaders building more equitable, competitive, and people-first firms. New episodes drop bi-weekly during survey season and monthly in the off-season. Hosted by Bonnie Buol Ruszczyk.

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