Send us Fan Mail

Building a Business That Leaves a Legacy

What starts as making custom treats for a child's birthday party can grow into something much bigger. In this episode of Entrepreneur Like Me, I sit down with Devonya Brown, founder of Sparkle Tees, to talk about building a business rooted in creativity, family, and legacy. From custom apparel and personalized gifts to empowering messages that inspire confidence, Devonya shares how she's creating more than products—she's building something her children can one day carry forward.

In this episode, we discuss:

• Pivoting from baking to custom apparel during the pandemic
• Teaching yourself design and growing through trial, feedback, and persistence
• Creating products that celebrate identity, confidence, and community
• Pricing your work with confidence and knowing your value
• Overcoming stage fright through Lift ME and the BET on Black Pitch Competition
• Rebranding your business to match the vision for its future
• Why entrepreneurship is about building a legacy, not just earning a living

Whether you're a creative entrepreneur, maker, or anyone working to turn passion into purpose, Devonya's journey is a reminder that every great business starts with believing in yourself—and staying committed to the vision even when the path isn't easy.

Sponsored by the Michigan Economic Development Corporation (MEDC) – Make it in Michigan with the support of a robust partner network designed to help entrepreneurs succeed. Learn more at michiganbusiness.org.

Thank you for tuning in to this episode of the ELM Podcast!

If you enjoyed this episode be sure to subscribe for more inspiring conversations with entrepreneurs and business leaders.

Connect with us:

• Follow us on Instagram: @cmuresearchcorp
• Visit our website: www.cmurc.com/elm

Don't forget to leave us a review and share this episode with your friends. Stay tuned for our next episode where we continue to explore the journeys of extraordinary individuals in the world of business and innovation. Until next time, keep exploring, learning, and making an impact!