From Highlights to Hattrick: Insights from TPortal, Hrvatski Telkom (E6)
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From Highlights to Hattrick: Insights from TPortal, Hrvatski Telkom (E6)
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What if the same football clips, posted the exact same way, could either flop or generate 3 million views a month? On this episode of Branded Content that Works, we're breaking down exactly what made the difference.
Host Stine Holmgaard sits down with Toni Janjiš, Head of Content Studio at Tportal, Hrvatski Telkom (Croatia's leading digital news platform and part of Deutsche Telekom Group), to unpack how a telco-owned media brand turned exclusive football rights into a thriving social media community. Toni shares the strategic thinking behind Tportal Sport's award-winning campaign, and winner of the Global Branded Content Award for Best Use of Social, including how they built platform-specific content, grew from zero to tens of thousands of followers in a year, and reached millions monthly, all without treating social media as just a distribution channel.
Keywords:
Branded content, Social media strategy, Sports marketing, Community building, Digital media (Tportal/Croatia)
Appendix:
Facebook: https://www.facebook.com/sport.tportal.hr/?locale=hr_HR
Instagram: https://www.instagram.com/tportalsport/
Reference links to the Shed of Dulwich: https://www.vice.com/en/article/i-made-my-shed-the-top-rated-restaurant-on-tripadvisor/