Shawn Singh was managing 40–50 people at a fintech by day and building a copper drinkware brand between 5pm and 7pm every night. Then Valentine's Day 2025 hit,

250 orders landed over a single weekend, and he and his wife packed every one of them on the living room floor, with 10 pallets of stock stacked in the garage

behind them.

In this episode, Shawn joins Ryan Martin (Host and Founder of Remarkable Digital) to unpack how Copper Culture went from

an off-the-shelf Shopify theme to a multi-market brand selling into Australia,

the US and 17 duty-free markets, and why he'd rather be the best copper drinkware brand outside India than the biggest.

It's an honest one: the money lost learning Meta, the 51% jump in the copper price over 12 months, and a live teardown of a supplier sample that scored "7.5 out of 10" and still got rejected.

WHAT WE COVER

• Why a lunch-and-learn from the Arms of Eve founders was the final push to quit

the day job

• Building to a few million in lifetime sales on a default Shopify theme

• Google first, Meta second: why it took 18–24 months to tame the beast, and

what it cost along the way

• The Valentine's gift set that changed everything, no discount, just better

packaging and a message flip from "you need a copper bottle" to "give your

loved ones a copper bottle"

• The UGC engine: triggering review requests 48 hours after delivery (not 14 or

21 days) and offering a coupon to upgrade a text review to video

• The real science of copper: antimicrobial to 99%+ within three hours, plus the copper toxicity warning Shawn puts on every box

• Copper up 51% in 12 months, 300g in a bottle and up to a kilo in a dispenser, how Copper Culture protected margin without passing on the full increase

• Manufacturing in India's copper cottage industry: why a supplier that tripled

output still can't keep up with a business that grew 6x

• Testing new markets and SKUs: 200-300 unit runs, six-week sell-through rules,

and why Moscow mule mugs fly in Australia but not the US

• Why a real-time profit dashboard is the first thing Shawn checks every morning

(and the mate who did $25k in revenue for $800 profit)

CHAPTERS

00:00 – Cold open

01:27 – Welcome: Shawn Singh, Copper Culture

01:57 – Rebuilding the site with Clever Conversions

02:11 – The first website his wife designed, and the millions it carried

04:42 – Fintech by day, ecommerce by night

05:36 – The Arms of Eve lunch-and-learn that changed everything

06:00 – Google traction first, then 18–24 months learning Meta

07:20 – Valentine's Day 2025: 250 orders packed in the living room

10:22 – The copper pitch — and the toxicity warning

11:47 – How to actually use a copper bottle day to day

12:50 – Hammered vs polished, and why hammering matters

13:37 – Indian grandparents, an Ayurvedic practitioner, and terrible Amazon bottles

15:32 – The Valentine's gift set and the AOV unlock

16:49 – Demand capture on Google vs demand generation on Meta

18:01 – In-house, offshore, then Swann Studio

19:46 – The UGC machine: the 48-hour post-delivery review trigger

23:19 – Copper up 51%: margins, pricing and a lower CAC

26:11 – Live sample teardown: what a 7.5/10 looks like

30:28 – How a copper jug is actually made, from Chilean copper up

31:46 – Supplier at 3x, business at 6x: pre-orders and air freight

33:46 – Australia, the US, and 17 duty-free markets (Dubai and Saudi next)

34:56 – Expanding the range: 200–300 unit tests and fast-moving SKUs

36:13 – Real-time profit, channel decisions and a creative backlog

LINKS

Copper Culture: https://copperculture.com.au

Clever Conversions (Ilan Hurwitz): [https://cleverconversions.com.au/]

Swann Studio: https://swan.studio/

BeProfit: https://beprofit.co

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