From Food Truck to National Brand: Shiso Crispy’s Ronicca Whaley
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On this episode of the Trending Today Podcast, host Bob Karskaden sits down with Ronicca Whaley, the powerhouse behind Tampa Bay’s beloved Japanese fusion brand Shiso Crispy.
What started as a single food truck has exploded into multiple locations, with national franchising on the horizon. Ronicca shares her wild journey—from building a 250-truck food empire in Malaysia, to surviving COVID by creating community food truck parks, to now leading one of the fastest-growing restaurant brands in Florida.
We cover it all:
🍜 How Shiso Crispy went from cold rice and trial-and-error to cult-favorite dumplings and Bang Bang Chicken
🌎 The global experiences that shaped Ronicca’s vision for food and business
🤝 Her commitment to giving back, including hurricane relief and local outreach
🤖 The futuristic kitchen tech (yes, a robot fryer named Daddy) that’s redefining the restaurant experience
📺 Her TV journey from Food Network wins to filming her own pilot cooking show
If you love food, entrepreneurship, and stories of grit and innovation, this episode is for you.
👉 Don’t forget to like, comment, and subscribe for more inspiring founder stories on the Trending Today Podcast.
#ShisoCrispy #TrendingTodayPodcast #FoodEntrepreneurship #RestaurantIndustry