From Farm to Fuel: Scaling Real-Food Nutrition in Da Nang & Hoi An
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概要
In this episode of Lecka Bites, Markus takes us to the heart of Lecka’s operations in Central Vietnam. From the ancient streets of Hoi An to the bustling beachfront of Da Nang, he shares an inside look at the brand’s latest product breakthroughs.
Get the first scoop on the newly finalized Ultra Gels—featuring a refreshing Passion Fruit Mango and a "real food" Banana Peanut Butter—and learn how the move to locally sourced tapioca syrup is revolutionizing the flavor profile of the Gel 2.0 lineup.
Beyond the lab, Markus dives into the vibrant local community, recounting 5:00 AM runs through misty ancient towns and the explosive growth of the Da Nang fitness scene.
He discusses Lecka's expanding footprint in luxury hotels like the Four Seasons and Hyatt, and the brand’s unique position as the only Vietnamese "real food" option on retail shelves. Whether you're an endurance athlete or interested in the business of sports nutrition, this episode is a deep dive into the passion and logistics behind powering the next generation of runners.
Find out more here:
www.getlecka.com
www.instagram.com/leckanutrition