An enlightening conversation with Neyshia Go, a remarkable real estate leader who has built an impressive career from the ground up. Neyshia shares her story of how she landed her first job in real estate, the challenges she faced, and the strategies she employed to close over 200 real estate deals. Neyshia shares valuable insights on working with developers, understanding market trends, and creating a bespoke marketing strategy for each property.

Connect with Forward One Podcast

YouTube: www.youtube.com/@forwardonepodcast

Instagram: https://www.instagram.com/forwardonemedia

TikTok: https://www.tiktok.com/@itspaulmarkmorris

Facebook: https://www.facebook.com/paulmarkmorris

Connect with Neyshia Go

Instagram: https://www.instagram.com/neyshiago

https://neyshiago.com/

Presented by Forward One Real Estate

Instagram: https://www.instagram.com/forwardonerealestate

https://forwardone.com/

Timestamps

00:00:01 - Introduction and Neyshia’s Path into Real Estate

00:03:41 - Building a Business from Scratch

00:06:56 - Why Development Became the Goal

00:10:04 - Creating Lasting Value for Developers

00:11:37 - How to Define and Underwrite a Developer's Buy Box

00:15:07 - Back-of-the-Napkin Deal Analysis

00:20:58 - Why Environment and Proximity Matter

00:23:45 - Turning Proximity into Early Listings

00:25:50 - Pairing New-Agent Hustle with Experience

00:29:34 - Leaving a Long-Term Partnership

00:30:30 - Choosing Sotheby's and Building a Boutique Team

00:32:34 - Maintaining Standards Through Compensation and Training

00:36:14 - Small-Team Production and Quality Over Quantity

00:38:36 - Investing in Leverage and Valuing Your Time

00:39:53 - Bespoke Marketing for Every Luxury Listing

00:44:11 - Personal Reflections and Rapid-Fire Questions