What happens when life forces you to stop, walk away, and truly listen to yourself?

In this episode of Founder in the Chair, Veena Nayyar is joined by Sonali, founder of Lilac Rose Designs - a brand identity strategist who blends deep strategy with intuition, alignment, and self-trust.

Sonali’s journey is one of resilience, reinvention, and learning how to trust herself again - not just in business, but in life. Through loss, healing, and deep inner work, she rebuilt her confidence and created a business that reflects who she truly is.

Episode Highlights

• Walking away from a wedding the day before - and choosing herself
• Navigating grief, loss, and healing after a stillbirth
• How intuition and inner work reshaped her confidence and boundaries
• Why branding starts with identity, not logos or visuals
• Helping women stop shrinking and show up aligned and empowered
• Building a business rooted in self-trust, truth, and lived experience

This conversation is a powerful reminder that no matter what you’ve been through, you can take back control, trust yourself again, and build a life and business that truly reflects who you are.

Connect with Sonali:

Instagram: https://www.instagram.com/lilacrosedesignsuk
TikTok: https://www.tiktok.com/@lilacrosedesignsuk
LinkedIn: https://www.linkedin.com/in/sonali-tank-lilac-rose-designs
Website: https://www.lilacrosedesigns.co.uk

Hosted by Veena Nayyar | Founder in the Chair.

If you have a story to share, to inspire, or to encourage someone to take a step into the world of entrepreneurship, then please get in touch, the world needs to hear more stories, it's not always an easy ride, by sharing we may just help someone to take the first step or to grow in their business journey.

Instagram @founderinthechair

YouTube - Founder in the Chair

https://youtu.be/37Mhkf_A3gU

Email me if you would like to be a Founder in the Chair at founderinthechair@gmail.com