From Chaos to Control: Phil Blumberg on Scaling Perris Woodworks with Systems, Margins, and Coaching
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From Chaos to Control: Phil Blumberg on Scaling Perris Woodworks with Systems, Margins, and Coaching
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Phil Blumberg, founder of Perris Woodworks in Shrewsbury, Massachusetts, shares how 15 months of bootcamp and monthly one-on-one coaching helped him move from chaotic, low-profit busyness to a more scalable business. He grew from a 1,000 sq ft shop to 4,000 sq ft, raised average gross profit margin from about 40% to 54%, landed a largest booked job of $130K, and began turning down small, low-margin work to protect owner bandwidth. Key changes included job costing and back-costing despite poor invoice systems, tracking labor with Gusto, raising prices twice, shifting from markup to margin-based quoting, and focusing on client experience over price. He promoted a newer hire, Mark, into running most production through simplified, systemized offerings. Phil recounts starting in a 500 sq ft basement in 2020, COVID demand, a later slowdown that nearly pushed his family toward food stamps, and his goals to reach $1M revenue, sustain 50%+ margins, reduce stress, and eventually take six summer weeks off by addressing pre-production and sales bottlenecks.