From CMO to CEO with Anna Bateson
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From CMO to CEO with Anna Bateson
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Less than 5% of Fortune 250 CEOs have marketing backgrounds. Anna Bateson (CEO, The Guardian) is one of the rare CMOs to take the leap into the CEO position.
In this episode of Beyond the X, she discusses what really changes in the jump from marketer to marketing leader and ultimately to CEO. Anna speaks candidly about the emotional shock of stepping into the CEO role, with the performative pressures it demands.
This episode will challenge how you think about leadership, visibility, and the identity shifts required to grow to the next level.
Inspired by Anna’s career rise from Marketing Operator to Marketing Leader and ultimately CEO, the Marketing Ascendancy Model covers the skills, behaviours, and values exemplified at each level. Reflections at each stage help drive focus on how to elevate to the next.
Download the framework here: The Marketing Ascendancy Model