『From Bark to Business with Meg Meyer』のカバーアート

From Bark to Business with Meg Meyer

From Bark to Business with Meg Meyer

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What happens when you say yes to a Publix deal and have absolutely no idea how to fulfill it? Meg Meyer, founder of The Bear & the Rat, built a dog ice cream brand the hard way: dog parks, Shark Tank, and a whole lot of frozen logistics nightmares. Now, she's been in it for 17 years with her husband, and she's not here to make it look easy. This is what building for the long game actually looks like. She’ll discuss the bets that paid off, the ones that didn't, and the moments you just have to laugh at later. Stacie Staub and Madie Linder sit down with real founders making real decisions, and Meg is one of the best (and first one!) yet. In this episode: [00:00:00] — Show intro & hosts introduce the podcast [00:01:00] — Group chat catch-up: opening a bar & bistro, IKEA dinnerware wins [00:04:00] — Meg Meyer intro: how she and Madie met at ad agency Sukel [00:05:00] — The origin story: a non-creative label, a NYC conference, and the invention of Square [00:07:00] — Where the dog ice cream idea came from (spoiler: Matt, age 8, and a sick mini poodle) [00:08:00] — The Bear & the Rat name, and how two dogs brought Meg and Matt together [00:09:00] — Shark Tank: early season, the Scrub Daddy moment, what the show really did for the brand [00:13:00] — The freezer space problem, distribution challenges, and finding a manufacturer [00:17:00] — The Publix story: saying yes before they could deliver [00:22:00] — Regrets, channel conflict, and the pressure to please everyone [00:25:00] — Expanding into shelf-stable meal kits and the power of subscription [00:33:00] — Marketing dog probiotics: science vs. fun, and knowing your customer [00:36:00] — Working with your spouse: different styles, same desk, and a soundproofed closet [00:38:00] — Exit plans, investor relationships, and raising entrepreneurial kids [00:44:00] — Mantra of the week: "It sucks to suck" Stay Connected: https://www.instagram.com/yourbestfriendsinbusiness/ https://www.instagram.com/stacieandmadie/ http://yourbestfriendsinbusiness.com/
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