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From Visibility to Viability: Building Marketing Systems That Convert

Getting people to notice your business is only half the battle—turning that attention into paying customers is where the real work begins. In this episode of Entrepreneur Like Me, I sit down with Angela Carter, founder of Angela M. Carter Services, to talk about the strategy behind sustainable business growth and why successful entrepreneurs build systems, not just social media posts.

After making an unconventional transition from entertainment law to digital marketing, Angela now helps coaches, consultants, product-based businesses, and service providers create sales funnels, lead generation systems, and customer journeys that consistently convert interest into revenue. She shares why trust must be earned before a sale is ever made, how entrepreneurs can simplify their marketing, and why every customer interaction should have a purpose.

In this episode, we discuss:

• Why visibility alone doesn't grow a business
• The difference between a website and a sales funnel
• Building trust through intentional messaging and video marketing
• Creating lead generation systems that work while you sleep
• Using email marketing to nurture relationships and increase sales
• How AI is helping entrepreneurs work smarter—not harder
• Practical steps to stop chasing algorithms and start building predictable growth

Whether you're just starting your business or looking to create a more consistent customer acquisition strategy, this episode will challenge you to think beyond marketing tactics and start building a business that scales with intention.

Sponsored by the Michigan Economic Development Corporation (MEDC) – Make it in Michigan with the support of a robust partner network designed to help entrepreneurs succeed. Learn more at michiganbusiness.org.

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