She made her first seven million dollars completely organically. Then she started running ads — and everything she thought she knew about them was wrong. In this episode, she breaks down her entire ads journey from start to finish: when to start, what she spent, how a cold lead from three years ago finally converted at her most recent workshop, why a video of her with donkeys outperformed everything else, and the simple framework she uses to turn a low-ticket workshop into a high-ticket pipeline.

IN THIS EPISODE:

• When it's actually the right time to start running ads — and what needs to be in place first
• How she spent $7,000 on ads for an $11.11 workshop and paid off the spend within 24 hours
• The cold lead from three years ago who signed up for a free thing and finally converted — and what that proves about patience and momentum
• Why she runs two ad angles for every offer (and why most people only think of one buyer)
• The donkey video that got the most views but zero buyers — and the retargeting strategy that turned those viewers into clients
• How she incentivizes workshop attendance with cash prizes and why her engagement is always through the roof
• The unicorn ad that she thought was just a scroll-stopper — that actually converted
• Why ads compound over time and why taking breaks is one of her biggest regrets
• The Spell Membership is back — link in show notes

STANDOUT QUOTES:
"You're either gonna spend time or you're gonna spend money. If you're running ads AND spending time, you're gonna quadruple your results."

"One woman came in completely cold from an ad. She bought at $60,000, upgraded to $120,000, and is resigning at $120,000 again. My ads are paid for into the next ten years."

"Not every ad has to be about getting the sale. Sometimes you just need to stop the scroll, get them to ask 'who is this woman,' and retarget them later. Attention first. Sale second."

LISTEN + FOLLOW:
New episodes every week. Follow @andreafrancoxo on Instagram and subscribe wherever you listen. The Spell Membership is live — grab the link below: https://www.andreafrancoxo.com/spellmembership

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