エピソード

  • AI Agents Are Becoming Your Next B2B SaaS Customers

    AI Agents Are Becoming Your Next B2B SaaS Customers
    2026/11/11
    AI customer acquisition is here: AI agents now discover, evaluate and buy SaaS. See what it means for your funnel in 2026. This episode is narrated by an AI voice. Read the full article on the COSEOM® blog: https://www.coseom.com/ai-agent-driven-customer-acquisition/ Book a free 30-minute strategy call: https://www.coseom.com/contact-us/
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    16 分
  • Incrementality Testing When Your B2B Team Closes Too Few Deals

    Incrementality Testing When Your B2B Team Closes Too Few Deals
    2026/11/06
    Incrementality testing for B2B: holdouts, geo splits and platform lift studies, the conversion counts each needs, and what to measure when you fall short. This episode is narrated by an AI voice. Read the full article on the COSEOM® blog: https://www.coseom.com/incrementality-testing-b2b/ Book a free 30-minute strategy call: https://www.coseom.com/contact-us/
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    24 分
  • B2B Sales and Marketing Alignment Is Built as a One-Way Road

    B2B Sales and Marketing Alignment Is Built as a One-Way Road
    2026/11/03
    Sales and marketing alignment is usually built as a one-way road. What the return path from lost deals has to carry, and why your CRM records promotions but not the reverse. This episode is narrated by an AI voice. Read the full article on the COSEOM® blog: https://www.coseom.com/sales-and-marketing-alignment/ Book a free 30-minute strategy call: https://www.coseom.com/contact-us/
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    9 分
  • Why Marketing and Sales Report Different B2B Pipeline Numbers

    Why Marketing and Sales Report Different B2B Pipeline Numbers
    2026/11/03
    Pipeline generation is reported out of CRM fields that arrive with vendor defaults. What the term covers, which of the two numbers answers the question, and how to measure it. This episode is narrated by an AI voice. Read the full article on the COSEOM® blog: https://www.coseom.com/pipeline-generation/ Book a free 30-minute strategy call: https://www.coseom.com/contact-us/
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    9 分
  • Mapping the B2B Buyer Journey From Real Sales Calls

    Mapping the B2B Buyer Journey From Real Sales Calls
    2026/10/28
    Most B2B buyer journey maps are drawings, not records. How to build one from real sales call transcripts, what to mark, and where the method is weak. This episode is narrated by an AI voice. Read the full article on the COSEOM® blog: https://www.coseom.com/b2b-buyer-journey/ Book a free 30-minute strategy call: https://www.coseom.com/contact-us/
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    9 分
  • Sales Never Agreed to Your B2B MQL Definition

    Sales Never Agreed to Your B2B MQL Definition
    2026/10/26
    Your marketing qualified lead definition is a promise to sales, not a scoring threshold. What a working one names, who signs it, and the rejection loop that proves it. This episode is narrated by an AI voice. Read the full article on the COSEOM® blog: https://www.coseom.com/marketing-qualified-lead-definition/ Book a free 30-minute strategy call: https://www.coseom.com/contact-us/
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    9 分
  • Gated or Ungated B2B Content? Three Questions Before You Add a Form

    Gated or Ungated B2B Content? Three Questions Before You Add a Form
    2026/10/23
    Gated vs ungated content: a three-question rule for deciding when a form earns its friction, the middle paths, and how to measure open content. This episode is narrated by an AI voice. Read the full article on the COSEOM® blog: https://www.coseom.com/gated-vs-ungated-content/ Book a free 30-minute strategy call: https://www.coseom.com/contact-us/
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    7 分
  • Which B2B Marketing KPIs a Board Can Act On

    Which B2B Marketing KPIs a Board Can Act On
    2026/10/21
    The B2B marketing KPIs a board can act on, what decision each one triggers, and when the number is actually readable. Plus the metrics that look board-ready and are not. This episode is narrated by an AI voice. Read the full article on the COSEOM® blog: https://www.coseom.com/b2b-marketing-kpis/ Book a free 30-minute strategy call: https://www.coseom.com/contact-us/
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    9 分