『Freelance Marketing with Fexingo: Independent Marketers, Consulting, and Solo Service Providers』のカバーアート

Freelance Marketing with Fexingo: Independent Marketers, Consulting, and Solo Service Providers

Freelance Marketing with Fexingo: Independent Marketers, Consulting, and Solo Service Providers

著者： Fexingo
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Freelance marketing is a distinct discipline from agency or in-house work. Lucas and Luna examine what actually changes when you're the sole practitioner: pricing without a brand, client acquisition without a sales team, and the emotional toll of feast-or-famine revenue. Each episode centers on a real independent marketer's case — a content strategist who left Ogilvy, a Google Ads consultant who built a $200k practice serving local dentists, the email specialist who charges per subscriber instead of per hour. Lucas pushes on unit economics: how do you calculate your effective hourly rate when you factor in unpaid sales calls, proposal writing, and software subscriptions? Luna focuses on the craft: how does a solo operator maintain quality without a second pair of eyes, and when should you turn down work that pays well but bores you? Together they challenge the 'hustle' narrative with data from IRS Schedule C filings, Upwork rate reports, and surveys of top-earning freelancers. They debate whether specialization or generalism yields higher lifetime earnings, and whether retaining clients is always better than chasing new ones. The listener is a marketing freelancer with at least two years in business who wants to think more strategically, not just work harder. By the end of an episode, you'll have a concrete framework to assess whether that next project is worth your time — or whether you're building a job disguised as a business. #FreelanceMarketing #IndependentConsultants #SoloServiceProviders #MarketingConsulting #FreelancePricing #ClientAcquisition #FreelanceLife #MarketingStrategy #ContentMarketing #GoogleAdsConsultant #EmailMarketing #FreelanceBusiness #SelfEmployed #MarketingPodcast #Business #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. 経済学
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  • How a Freelance Marketer Used a Content Audit to Land Retainers

    How a Freelance Marketer Used a Content Audit to Land Retainers
    2026/06/07
    In Episode 37 of Freelance Marketing with Fexingo, Lucas and Luna explore how a freelance B2B marketer named Jenna Parris used a strategic content audit to convert a one-off project into a six-figure retainer. Jenna reviewed 18 months of a SaaS client's blog posts, whitepapers, and landing pages, identifying 47 pieces that could be updated, repurposed, or retired. She presented a 10-page gap analysis that led to a $72,000 annual retainer for ongoing content optimization. The hosts discuss the audit framework, how to price it, and why this approach works especially well in mid-2026 when many companies are re-evaluating their content spend after a period of rapid AI-generated output. They also share a subtle nod to listener support at buy me a coffee dot com slash fexingo, woven naturally into the conversation. #ContentAudit #FreelanceMarketing #RetainerStrategy #B2BMarketing #SaaS #JennaParris #ContentOptimization #MarketingConsulting #FreelancerTips #ClientRetention #Marketing #Business #FreelanceLife #ContentStrategy #RevenueGrowth #FexingoBusiness #BusinessPodcast #IndependentMarketers Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How a Freelance Marketer Used a Client Newsletter to Land Retainers

    How a Freelance Marketer Used a Client Newsletter to Land Retainers
    2026/06/07
    In this episode of Freelance Marketing with Fexingo, Lucas and Luna dive into a specific tactic: building a weekly client newsletter that not only keeps you top-of-mind but directly leads to retainer conversations. Lucas breaks down the case of Sarah Chen, a freelance content marketer who grew her monthly retainer revenue from zero to $12,000 in six months by sending a simple, value-packed email every Tuesday. They discuss the three-part structure Sarah used—industry insight, client win, and one actionable tip—and how she gently transitioned readers into paid engagements. Luna pushes back on the time commitment, and Lucas shares how Sarah automated 80% of the process with templates and a swipe file. The episode also covers metrics: open rates over 45%, click-through around 8%, and a 5% conversion rate from newsletter subscriber to retainer client. If you're a solo marketer looking for a low-cost, high-authenticity lead generation channel, this episode offers a concrete blueprint you can start today. #FreelanceMarketing #ClientNewsletter #RetainerStrategy #ContentMarketing #LeadGeneration #SoloMarketer #EmailMarketing #MarketingPodcast #Fexingo #FexingoBusiness #BusinessPodcast #SarahChen #ClientRetainer #MarketingTips #PodcastEpisode #FreelancerTips #NewsletterMarketing #BusinessGrowth Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How a Freelance Marketer Automated Client Reporting to Retain Retainers

    How a Freelance Marketer Automated Client Reporting to Retain Retainers
    2026/06/06
    Episode 35 of Freelance Marketing with Fexingo dives into a specific tool that keeps premium retainers from churning: automated client reporting. Lucas and Luna break down how solo marketer Jenna Kwan replaced manual monthly PDF reports with a live dashboard built on Google Data Studio and a simple Zapier integration. The result? Her retainer renewal rate jumped from 65% to 92% in nine months. They discuss the psychological difference between 'showing work' and 'proving value,' the specific metrics Jenna surfaced (cost per lead, conversion rate, and share of voice), and how she used the dashboard to trigger proactive upsell conversations. The episode closes with a concrete takeaway for any freelancer: automate the report, but keep the call human. #FreelanceMarketing #ClientRetention #Automation #DataStudio #Zapier #RetainerStrategy #FreelancerTips #MarketingMetrics #ClientReporting #JennaKwan #BusinessGrowth #SoloMarketer #Consulting #MarketingAutomation #FexingoBusiness #BusinessPodcast #RetainerRenewal #ProactiveUpsell Keep every episode free: buymeacoffee.com/fexingo
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    9 分
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