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Tourism has long shaped the Fraser Coast economy, but what needs to happen next?
In this episode of Fraser Coast Property Brief, Glen Winney sits down with David Hay from Staywise Advisory to unpack the future of tourism across Hervey Bay, K’gari and the wider Fraser Coast.
With more than 30 years in hospitality, tourism operations, resort management and regional tourism boards, David shares a grounded view of where the region is performing well, where the gaps sit, and what needs to change if the Fraser Coast wants longer stays, stronger visitor spend and a more resilient year-round tourism economy.
The conversation covers the strength of the domestic drive market, the growth of Hervey Bay Airport, the need for more land-based tourism products, the impact of the K’gari name change, higher-end accommodation opportunities, and why a stronger tourism vision matters for local businesses, investors and the wider community.
From whale watching and World Heritage experiences to five-star hotels, food tourism, public spaces and red tape, this episode looks at what comes next for one of the Fraser Coast’s most important industries. David’s outline frames the episode around tourism growth beyond whales and K’gari, with a focus on practical recommendations and future priorities.
The numbers behind the conversation show why this matters: the Fraser Coast recorded 845,000 domestic overnight visitors, 2.61 million domestic visitor nights and $719.2 million in total domestic visitor spend for the year ending December 2025. International visitors stayed longer on average, at 5.8 nights, showing a clear opportunity to build stronger product, accommodation and packaging.