Dr. Kathy Gosser interviews Robin Gagnon, Co-Founder and CEO of We Sell Restaurants, on what drives successful franchise restaurant sales and the trends shaping the resale market.
Robin shares her path from broadcasting to entrepreneurship, later earning her MBA and building a national restaurant brokerage with her husband, Eric. Under her leadership, the company has expanded nationwide and earned recognition on the INC 5000 and Franchise Business Review rankings.
They discuss how niche focus, proprietary technology, and AI tools differentiate their model, and why franchise resales appeal to buyers seeking proven systems and faster entry. Robin also outlines common exit mistakes emphasizing the importance of planning 2–4 years in advance. The conversation includes the impact of retiring owners on the market.
Robin also reflects on her leadership and industry involvement through the International Franchise Association. Her advice to emerging leaders is direct: raise your hand earlier and take action before you feel fully ready.
Episode Highlights:
· Franchise restaurant resales attract buyers seeking proven systems, existing revenue, and faster entry compared to starting from scratch
· Specialized focus, proprietary data, and technology (including AI and the BOS platform) create a competitive advantage in restaurant brokerage
· Many owners delay exit planning, reducing value and limiting options at the time of sale
· Preparing 2–4 years in advance leads to stronger outcomes and smoother transactions
· Industry shifts, including a wave of retiring owners, are increasing resale opportunities while reinforcing the need for proactive leadership and decision-making
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This episode proudly brought to you by the Yum! Center for Global Franchise Excellence at the University of Louisville College of Business.