エピソード

  • Bryan Barletta on Podcast Movement NYC 2026

    Bryan Barletta on Podcast Movement NYC 2026
    2026/09/11
    Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom talks with Bryan Barletta about two New York City podcasting events: the Sounds Profitable Business Summit (Monday–Tuesday) and Podcast Movement (Thursday–Friday), plus an affiliated IAB Upfronts after-party (Wednesday). Barletta emphasizes an industry model that subsidizes broader access: buyers (brands, agencies, and holding companies) attend free, while sellers (Sounds Profitable partners) pay $2,000, helping fund lower-cost creator tickets ($199) and free public access to recorded content. The Business Summit is capped at around 500–600 with short 10-minute sessions and heavy networking; no paid speaking slots are used. Podcast Movement features roughly 84–90 sessions across five stages, with panels chosen by popular vote and a diverse committee, and uses headphone audio to support hallway networking. The expo hall is removed in favor of “guerrilla” demos, with potential plans for a future demo stage. Key highlights: Business Summit Format Networking and No Payola Creator Event Panels Why New York City Hallway Networking Tips Building the New Model Resources Bryan Barletta on LinkedIn Podcast Movement 2026 Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
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    21 分
  • Podcasting as Hyperlocal Media with Rob Greenlee

    Podcasting as Hyperlocal Media with Rob Greenlee
    2026/08/14
    Join Tom Fox as he explores the world of podcasting and gets ready to be inspired to start your own podcast. In this episode, Tom talks with Podcasting HoF member Rob Greenlee about podcasting as hyperlocal media. Rob and Tom discuss how technological change has weakened traditional local media and created tension and opportunity across generations, arguing that local “breaking news” is limited while unmet needs center on community-driven content—local events, civic initiatives, municipal policy, and local businesses. Referencing CityCast, Rob notes stronger traction in medium-to-large metros and challenges in small communities as national media satisfies many general needs. They explore podcasting and short-form video as an additive, multi-platform strategy for local engagement and targeted marketing, sharing examples of helping local businesses replace costly newspaper ads with podcasts, clips, and FAQs, including a stump-grinding operator who won a $3,000 job after sharing an episode. They also emphasize preserving institutional memory and personal histories, describing a podcast-based autobiography project that became a book the subject’s family appreciated. They conclude that while economics and scale are hurdles, AI may improve viability for niche and rural models. Key highlights: Community Content Gap Demographics Drive Strategy Defining Community Saving Local Stories Podcast Autobiographies How To Build Rural Niches Resources: Rob Greenlee on LinkedIn Website Podcast – The New Media Show Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube
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    23 分
  • Rural Podcasts as Civic Institutions: Trust, Storytelling, and Sustainable Local Media

    Rural Podcasts as Civic Institutions: Trust, Storytelling, and Sustainable Local Media
    2026/03/27
    Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom takes a solo turn behind the mic to advocate for rural podcasts and rural podcast networks. He says that a Rural Podcast Network can function as a civic institution in rural America. Drawing on research and his move to rural West Texas, he describes a widening gap in human-interest storytelling as NPR affiliates, public radio stations, and other local media face funding pressure, programming cuts, and retrenchment. Tom contends that rural podcasters have a competitive edge in proximity, context, and community trust, which enables credibility that outside media cannot replicate. He frames the opportunity as both mission-driven and commercial, citing local sponsor ecosystems (banks, hospitals, colleges, chambers, foundations, tourism, regional firms, agricultural suppliers, and small businesses). He emphasizes consistency over scale to build loyalty and create an archive of community memory that complements—not replaces—legacy institutions. Key highlights: A Storytelling Void Opens Why Local Proximity Wins Trust as Competitive Edge Consistency Builds Institutions Podcasts as Civic Infrastructure Resources: Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
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    9 分
  • Auditing Media Assets for Compliance with Dr. Yolanda Nollie

    Auditing Media Assets for Compliance with Dr. Yolanda Nollie
    2026/02/20
    Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom is joined by Dr. Yolanda Nollie, a US Navy veteran and media governance auditor, about applying audit and compliance concepts to audio, visual, and IP assets in media and creative businesses. Dr. Nollie describes auditing both creators and investors, producing detailed data-driven reports that are transferred confidentially and encrypted, and using audits to help protect IP, support funding decisions, and prevent unfunded liabilities. She explains that audits can be light or in-depth and result in pass/fail findings without “closing down” a business. Ley outlines key concepts such as “shadow IT of media” (risk created by unmanaged asset creation and transfer), IP sovereignty and chain-of-title rigor, “copyright inoculation” at the point of creation, operational drift, decision rights mapping for fiduciary clarity and asset clearance authority, and a hybrid internal/external audit model. Dr. Nollie addresses AI governance risks posed by employees using generative AI on personal devices, advocating embedded technical guardrails and customized “blueprinting” rather than a gatekeeper compliance model, and explains her assessment-to-report-to-remediation approach for identifying and addressing control gaps. They also cover bridging conversations between legal/compliance and creative teams to maintain speed while making outputs audit-ready, and Dr. Nollie shares her background in arts, journalism, media production, podcasting, and documentary work. Resources: Dr. Yolanda Nollie on LinkedIn Clarity for Creatives Website Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
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    28 分
  • The Journey of Professor Anika Jackson: From Club Promoter to Podcasting Professor

    The Journey of Professor Anika Jackson: From Club Promoter to Podcasting Professor
    2026/01/23
    Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom is joined by Professor Anika Jackson, a dynamic figure in the podcasting world and an educator at the University of Southern California. Anika shares her journey from club promoter in Kansas City to esteemed podcast consultant and educator. She discusses her extensive background in event hosting, her transition into radio and podcasting, and the foundation of her consulting firm, Your Brand Amplified. Anika elaborates on her teaching roles at USC, where she instructs students on the business and craft of podcasting, emphasizing the importance of personal branding and building a sustainable podcasting career. She also touches on her philanthropic efforts in education, her holistic approach to life, and her collaboration with a former Zen monk on their podcast, Zen Power Hour. Join the conversation to explore the multifaceted career of Anika Jackson and gain insights into the impactful world of podcasting. Key highlights: Professor Jackson’s Journey into Podcasting From Radio to Podcasting Building a Podcasting Business Academia and Podcasting Holistic and Purpose-Driven Leadership Resources: Anika Jackson on LinkedIn Your Brand Amplified website Your Brand Amplified podcast Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
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    29 分
  • YouTube Strategies for Podcasters with Jeff Dwoskin

    YouTube Strategies for Podcasters with Jeff Dwoskin
    2025/11/21
    Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom speaks with Jeff Dwoskin, founder of Stampede Social, to explore the importance of developing a YouTube and Instagram strategy for podcasters. Jeff emphasizes YouTube’s potential as a major search and discovery engine, recommending that podcasters utilize the platform even if only for audio content. He shares insights on creating impactful video content, optimizing with SEO, and leveraging YouTube shorts for maximum visibility. The conversation also touches on integrating social media assets, adapting strategies to drive engagement, and reaffirming the significance of being present on YouTube to reach broader audiences and remain relevant in a competitive market. Key highlights: The Importance of a YouTube Strategy for Podcasters Understanding YouTube as a Search Engine Metrics and Strategies for YouTube Success Leveraging YouTube Shorts and SEO Resources: Jeff Dwoskin on LinkedIn Stampede Social Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
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    25 分
  • Navigating Podcasting and Digital Marketing in Healthcare with Eva Sheie

    Navigating Podcasting and Digital Marketing in Healthcare with Eva Sheie
    2025/11/14
    Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom Fox sits down with Eva Sheie, founder of The Axis, to discuss her dynamic career journey from a public radio enthusiast and professional musician to a digital marketing expert specializing in healthcare. Eva shares her experiences working with healthcare providers to build trust with patients through digital platforms, especially through the innovative use of podcasts. She also delves into the ethical and compliance challenges in healthcare marketing, her personal motivations behind founding her own company, and the importance of storytelling in building brand trust. Tune in for insights on integrating podcasts into marketing strategies and transforming patient engagement in the healthcare industry. Key Highlights: Eva’s Journey: From Public Radio to Digital Marketing Discovering the Power of Podcasting Founding The Axis: A Leap of Faith Building Trust Through Storytelling in Healthcare Ethical Boundaries and Compliance in Healthcare Marketing Resources: Eva Sheie on LinkedIn The Axis Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
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    26 分
  • The Essence of PodFest with Paula Sima

    The Essence of PodFest with Paula Sima
    2025/10/24
    Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom welcomes podcast maven Paula Sima. Paula discusses her experiences and reflections in the podcasting industry. They reminisce about their recent attendance at Podcast Movement in Dallas and remember the late Todd Cochrane, a significant figure in the podcasting community. Paula shares her journey from podcast attendee to staff member at various podcasting events, highlighting the importance of community and the differences between Podcast Movement and PodFest Expo. The episode underscores the value of connections and the impact of influential personalities like Cochrane, Chris, and Katie Krimitsos in shaping the podcasting world. Key highlights: Remembering Todd Cochrane Role and Experience as a Stage Manager Podcast Movement vs. Pod Fest Expo The Unique Community of Pod Fest Expo Resources: Paula Sima on LinkedIn Talk Shit With P Podcast Artwork Elaine Capers Art by Elaine Tom Instagram Facebook YouTube Twitter LinkedIn
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    27 分