Founders Podcast: Guest Intro for Sapna Pieroux

🎯 80% of people never get past the logo when judging a business — and today's guest knows exactly why.

She’s a multi-award-winning brand consultant, a best-selling author, and a woman who’s helped hundreds of leaders go from invisible to unforgettable. With a background working with giants like L’Oréal and Toyota, she ditched the glitz of media parties to build brands with purpose — and rebuild her own life after a deeply personal health journey. She’s the superhero behind the scenes of some of the most authentic and magnetic personal brands out there.

She’s been called “SuperSaps” for a reason — please welcome to the Founders Podcast… Sapna Pieroux! 🎉

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8 out of 10 startups fail—but what if most of those failures were avoidable? Imagine having a toolkit that not only shows you where things go wrong but also teaches you how to “goof-proof” your business before disaster strikes.

Today’s guest has made—and survived—his fair share of entrepreneurial blunders. From navigating the rollercoaster of launching WhirlWhims LLC to mentoring small business owners on how not to self-sabotage, he’s distilled his wisdom into a powerful new book, UH-OH!

He’s an inventor, entrepreneur, and the self-proclaimed “Uh-Oh! Navigator”… Please welcome William Holsten to the Founders Podcast.

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Imagine saving thousands of dollars a year on business tools—no per-user fees, no unnecessary add-ons, just everything you need to scale. Sounds too good to be true? Well, today’s guest made it a reality. He’s a serial entrepreneur, best-selling author, and a fierce advocate for small businesses. From cutting costs to maximising efficiency, he’s here to share the game-changing strategies that level the playing field between startups and industry giants.

He’s the mastermind behind InLink.com, a powerhouse platform designed to give solopreneurs and small businesses every tool they need to thrive—without the hefty price tag. Whether you’re struggling with tech, looking to streamline operations, or just want to future-proof your business, this episode is for you.

Join me in welcoming Ken Cox!

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