『Founder interview: Gmax Trackstars / Dragonfly - Athletics Academy and yoga studio • UK | Rethinking the charity shop model | Mark Lancaster』のカバーアート

Founder interview: Gmax Trackstars / Dragonfly - Athletics Academy and yoga studio • UK | Rethinking the charity shop model | Mark Lancaster

Founder interview: Gmax Trackstars / Dragonfly - Athletics Academy and yoga studio • UK | Rethinking the charity shop model | Mark Lancaster

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In this episode, we're talking to the founder of Gmax Trackstars Mark Lancaster. Gmax Trackstars  is a charity providing athletics training to young people in London, including to those from disadvantaged backgrounds. What makes it innovative is its funding model. Instead of relying on grants or donations, it's supported by a social enterprise called Dragonfly. The Dragonfly space is home to a yoga studio whose profits fund Gmax's work. It also houses a plant-based restaurant, a reuse and refill center, therapy and massage rooms, and more. Mark summarises the three key essential elements of the company's success as: ExperienceCaring about the purposeProblem solving A detailed breakdown of what's covered in the interview is provided below. 0:39 — What is Gmax? Gmax Trackstars is a London charity providing athletics training to young people, including those from disadvantaged backgrounds. 0:57 — The funding model: How Dragonfly — a social enterprise with a yoga studio, plant-based restaurant, reuse & refill center, and therapy/massage rooms — funds Gmax's work. 3:16 — Origins of the name "Gmax": The story behind the brand, its roots in the 2012 Olympics legacy, and the Greenwich Olympiads. 5:01 — Charity or business first? Mark explains how the athletics club and the charity developed side by side, inspired by the Cub Scouts model. 7:01 — Learning from McDonald's: Why Mark modeled Gmax's growth strategy partly on McDonald's youth engagement and brand-building approach. 8:39 — Marketing lessons from big brands: Eilidh and Mark discuss why values-driven organisations can learn from unlikely sources like McDonald's. 9:12 — Gmax's marketing approach: Social media, youth profiles, schools, and word-of-mouth as key growth channels. 10:49 — The power of partnerships: Mark discusses working with the Rio Ferdinand Foundation, St Christopher's, local authorities, and football academies. 11:51 — Running the Dragonfly Yoga Studio: Team structure, management, and the vision for expanding "G units" across London. 13:11 — Surviving the pandemic: Mark shares the personal and financial toll of keeping Dragonfly open through COVID. 14:35 — Building community: How Gmax and Dragonfly foster leadership, friendships, and a sense of belonging among young people, volunteers, and staff. 16:28 — Keys to success: Mark reflects on purpose-driven work, experience, and why the mission doesn't feel like a job. 17:08 — Protecting yourself as a leader: Boundaries, self-care, mentorship, and problem-solving. 19:04 — "There's always a way": Mark's philosophy on persistence, avoiding excuses, and staying positive. Who is this episode most relevant for? Social entrepreneurs; youth sports and community program leaders; small business owners seeking partnership/marketing strategies. Business and charity websites: https://www.dragonfly-yoga.org/our-story https://gmaxtrackstars.com/ Resources Visit https://businessinnovators.global/interactive-workbook-exercises/ for workbook exercises Connect with Us: Website: businessinnovators.globalEmail: info@businessinnovators.globalFeedback and suggestions welcome! Please rate, subscribe, and share. Thank you for listening to Business Innovators. Stay tuned for more stories and strategies to help you grow your company.
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