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Is "right place, right time" ever really luck? Chris Dillon, aka "The WhatsApp Wizard", WhatsApp Automation expert and author of 'The World Doesn't Give A Sh*t About Your Business', joins me in The Clearing to unpack why it's the customer experience, not the lead, that decides whether people buy from you.

Chris's Founder Story starts with selling doughnuts in the school toilets and runs through nearly 20 years in marketing. He qualified as a football referee at 14, has refereed twice at Wembley, and spent six years DJing in Magaluf after landing with £50 in his pocket, walking into every bar on the strip twice in one day and landing a trial set that same night, within 30 minutes of the resident DJ handing in his notice.

About 6 years ago he realised generating leads was the easy part, turned to WhatsApp as the place people's attention already lives, and now takes that message to stages from India and Manila to Dallas.

His Clearing or serious happy place is "Mickey's Boat", the Disney cruises his kids can't wait for, and the feeling of giving people moments like that, whether he's teaching or on stage. We unpack desire paths, pattern interrupts, the QR code on the back of his phone, and the question "what's great about that?", learned from sales trainer Matt Elwell.

Along the way there's the 7 questions he asks his 6 year-old son every night, precious QPR games with his dad, and why your favourite restaurant is rarely the one with the best food. A story of true Distinction & Genius for anyone who believes small businesses can out-care the big ones.

If you enjoy the conversation, subscribe, share the show with a friend who runs a small business and wants their customers to feel looked after, and leave a review. What's the little touch your customers would remember you for?

Tune in next week for more stories of 'Distinction & Genius' from The Good Listening To Show 'Clearing'. If you would like to be my Guest too then you can find out HOW via the different 'series strands' at 'The Good Listening To Show' website.

• Show Website: https://www.thegoodlisteningtoshow.com
• You can email me about the Show: chris@secondcurve.uk
• Twitter thatchrisgrimes
• LinkedIn https://www.linkedin.com/in/chris-grimes-actor-broadcaster-facilitator-coach/
• FaceBook Group: https://www.facebook.com/groups/842056403204860

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Thanks for listening!