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In this episode of Found in AI, Cassie breaks down Bing’s new AI Performance dashboard inside Bing Webmaster Tools and OpenAI’s rollout of ads in ChatGPT — and explains why this week marks a maturity moment for AI search.

Cassie walks through what Bing’s citation metrics actually measure, how grounding queries differ from traditional Google Search Console data, and why these insights should be used to validate entity authority, not just track keywords. She also unpacks what ChatGPT’s new ad layer signals about monetization, visibility, and the emerging “AI SERP” environment.

Using the Freshness, Structure, Authority (FSA) framework, Cassie explains how brands should approach measurable AI visibility and what changes are now required as AI interfaces include both organic citations and sponsored placements.

In this episode, you’ll learn:

• What Bing’s AI Performance dashboard actually measures (and what it doesn’t)
• How grounding queries differ from Google Search Console query data
• Why you should use Bing to validate entity authority and GSC to guide keyword targeting
• How Freshness, Structure, and Authority show up in Bing’s recommendations
• What ChatGPT’s ad rollout means for organic AI visibility
• Why AI engines are starting to resemble conversational SERPs
• How brands should think about organic and paid visibility in AI interfaces

If you’re a marketer, founder, or content strategist trying to understand how AI visibility is evolving — and what measurement plus monetization means for your strategy — this episode will help you connect the dots between tooling, infrastructure, and opportunity.

Let's connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for February 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Send a text

📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

What is an AI visibility audit?

In this episode of Found in AI, Cassie breaks down what an AI visibility audit actually is, why so many brands are suddenly asking for one, and how AI engines decide which brands to recommend in their answers.

Rather than focusing on rankings or traditional SEO metrics, Cassie explains how AI-driven discovery works differently — and why most brands don’t have a visibility problem, but a diagnosis problem. Using her Freshness, Structure, and Authority (FSA) framework, she walks through what AI systems look for, where brands tend to fall short, and how audits help teams understand what’s really blocking their visibility.

In this episode, you’ll learn:

• What an AI visibility audit is (and what it is not)
• Why AI visibility isn’t about rankings, keywords, or dashboards
• How AI engines interpret who your brand is for and when to recommend it
• Why many visibility issues are actually authority or clarity issues
• How the Freshness, Structure, and Authority framework applies to AI search
• What signals matter most across websites, social channels, and third-party mentions
• What success looks like after an AI visibility audit
• How audits help teams focus, align, and build visibility intentionally over time

If you’re a marketer, founder, or content leader trying to understand why competitors are showing up in AI answers — and how to diagnose what’s holding your brand back — this episode will help you rethink visibility before jumping into tactics.

Resources:

Baseline Audit for AI Search Visibility

AI Visibility Audit Case Study: Why Alai Wasn't Showing Up in AI Answers

Let's connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for February 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Send us a text

📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

What does Microsoft's AEO/GEO Guide mean for ecommerce?

In this episode of Found in AI, Cassie walks through what Microsoft actually recommends for optimizing ecommerce sites for AI engines like Copilot, why structured and consistent product data matters, and how AI systems interpret pricing, availability, and trust signals.

Using Microsoft’s guidance alongside the Freshness, Structure, Authority (FSA) framework, Cassie explains what ecommerce teams should focus on now — and why page-level SEO alone is no longer enough.

In this episode, you’ll learn:

• What Microsoft’s AEO/GEO guide reveals about AI-driven ecommerce discovery
• Why AI optimization is about clarity and consistency, not rankings
• The schema types Microsoft recommends for ecommerce brands
• Which product data fields AI systems rely on most
• How the FSA framework applies to AEO and GEO strategies
• What ecommerce teams should audit first to improve AI visibility

If you’re an ecommerce marketer or founder trying to understand how AI engines actually interpret your site — and how to ensure your brand is represented accurately in AI-generated answers — this episode will help you rethink what optimization really means.

Resources:

Microsoft: From Discovery to Influence: A Guide to AEO and GEO

Let's connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for February 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/