Send a text

📬 Love the podcast? You’ll love the newsletter.
Get the weekly 3-2-1 on AI search + marketing: Subscribe

In this episode of Found in AI, Cassie breaks down Bing’s new AI Performance dashboard inside Bing Webmaster Tools and OpenAI’s rollout of ads in ChatGPT — and explains why this week marks a maturity moment for AI search.

Cassie walks through what Bing’s citation metrics actually measure, how grounding queries differ from traditional Google Search Console data, and why these insights should be used to validate entity authority, not just track keywords. She also unpacks what ChatGPT’s new ad layer signals about monetization, visibility, and the emerging “AI SERP” environment.

Using the Freshness, Structure, Authority (FSA) framework, Cassie explains how brands should approach measurable AI visibility and what changes are now required as AI interfaces include both organic citations and sponsored placements.

In this episode, you’ll learn:

• What Bing’s AI Performance dashboard actually measures (and what it doesn’t)
• How grounding queries differ from Google Search Console query data
• Why you should use Bing to validate entity authority and GSC to guide keyword targeting
• How Freshness, Structure, and Authority show up in Bing’s recommendations
• What ChatGPT’s ad rollout means for organic AI visibility
• Why AI engines are starting to resemble conversational SERPs
• How brands should think about organic and paid visibility in AI interfaces

If you’re a marketer, founder, or content strategist trying to understand how AI visibility is evolving — and what measurement plus monetization means for your strategy — this episode will help you connect the dots between tooling, infrastructure, and opportunity.

Let's connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for February 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/