『Forget Algorithms. Here's How We're Growing on Substack Over 40』のカバーアート

Forget Algorithms. Here's How We're Growing on Substack Over 40

Forget Algorithms. Here's How We're Growing on Substack Over 40

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10月19日まで。※適用条件あり
First of all, Thank you Laurie Flynn, Janelle Wright, rhonda doruiter, Wallflower Riot, Emma Louise Hudson, Elizabeth Norvell, Human Doing Being and many others for tuning into my live video with Csilla 🌹 Feminine in midlife 💃, it meant a lot x Nobody tells you the truth about growing on Substack.They tell you to post consistently. To find your niche. To optimise your headlines. To study what’s working for other people and reverse-engineer it.What they don’t tell you, and what I’ve been learning, slowly, sometimes painfully, is that none of that is actually the point.The point is connection. Real, human, sometimes awkward, occasionally vulnerable connection. And if you’re a woman over 40 who has spent years being told to be more polished, more strategic, more algorithm-friendly? That might be the hardest thing you ever learn to do.I had this conversation live on Substack recently with Csilla 🌹 Feminine in midlife 💃; a Hungarian woman living in Spain, former corporate finance executive, pole dancer, choir singer, and the writer behind Feminine Energy for Midlife Women. We had never met in person. We had exchanged a few messages, and a brief call last week, and within forty minutes, we had covered burnout, joy, vulnerability, perimenopause, and the strange quiet ache of rebuilding yourself after forty.That’s Substack, when it works.Csilla’s story: from three subscribers to a movement about joyWhen Csilla first joined Substack, she had three subscribers. One of them was herself.For about six months, she wrote into the void. Posted occasionally. Waited. Nothing happened.“I didn’t know anything,” she told me. “So I just left it.”It wasn’t until November last year that something shifted. She decided to actually try, not just write, but show up. She started commenting on other people’s notes and articles. When a new subscriber found her, she would DM them a welcome message and ask a simple question: “What resonated with you enough to subscribe?”Many people didn’t reply, some did, and those who did became the beginning of something.By April, she had hit 100 subscribers. Five months, three to one hundred. She let herself feel the weight of that milestone.And then, on a spontaneous Saturday afternoon, she had an idea: she wanted to ask women a question. Not a complicated one. Not a therapy-adjacent deep dive. Something lighter, but still real: “What are three things that bring you joy? And what do you celebrate about yourself after 40?”She reached out to about twenty women, ones she had been in conversation with, even briefly. She sent the message by DM. She asked them to contribute to a co-authored article.Almost every single one said yes immediately.“I think it’s because the questions were easy,” she explained. “Joy isn’t so vulnerable. Some questions can feel like too much to share publicly. But joy, most women were willing to talk about that.”The articles went out. Ten women, ten photos, ten voices talking about what lights them up after forty.* No Filter. No AI. Just 10 Women Over 40 and Our Joy. PART 1* No Filter. No AI. Just 10 Women Over 40 and Our Joy. PART 2In the two weeks that followed, she gained 45 new subscribers.To put that in perspective: it had taken her five months to reach the first hundred. One article, built on genuine connection and a simple joyful question, nearly tripled that pace.The most visited article on her publication now has 475 views, a 49% email open rate, 63 likes, and 65 comments. For a writer who was publishing to silence just months before.What actually made it workCsilla was generous in walking through the mechanics, and I want to share them here, because this is the kind of thing that gets lost when people talk vaguely about “community.”Before the article went out, she posted shoutout notes for each contributor. Something like: “Kiran will be the fifth woman in this article,” and then she tagged me. Which meant her audience saw my name. My audience saw it. The circle widened before a word of the piece was published.On the day of publication, she sent the article to every contributor and asked them to comment, share, and restack. They were in the piece. Of course they wanted to celebrate it.Every co-author appeared as a guest author on the article, which meant it showed up on each of their pages, regardless of their subscriber count. Csilla’s 100th subscriber had only three followers herself. Csilla included her anyway. Because the point was never about numbers, it was about the compound effect of ten women, showing up together.She also did shoutout notes after the article, featuring one woman at a time, her photo, a line about what brought her joy. Each one tagged. Each one linking back to the full piece.Was it a lot of work? Yes, she said plainly. It is not a thirty-minute project, but it was also the moment her Substack stopped being something she was doing alone.My story: dropping the expertI came to ...
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