『Food Business Marketing - Brand Strategy Tips to Build a Business You Love』のカバーアート

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

Food Business Marketing - Brand Strategy Tips to Build a Business You Love

著者： Katie Mleziva (Real Food Brands) & Clint Matthews (Start Right Foods)
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概要

 Looking for ways to grow your natural food business or family farm business into a strong local, regional or national brand? Find actionable tips and insights from Food Brand Strategist, Katie Mleziva, to DEFINE, ALIGN, & ACTIVATE your brand strategy to set your food brand apart and align everything you do around that North Star. You will also hear from Clint Matthews, cofounder of Start Right Foods, about food business sales strategy. Clint has a unique perspective and useful tips about working with buyers, brokers, distributors and more. Focusing on cohesive, compelling, and consistent food branding and sales will help you build a business you love and make meaningful connections with your ideal audience, team, buyers, suppliers, influencers, and investors. The Food Business Marketing Podcast (formally known as the Real Food Brands Marketing Podcast) answers critical food business strategy questions that will help food entrepreneurs take a brand-first approach, including these Top 10 questions: 1) What sets my food business apart? 2) How do I prioritize all my different ideas for my food business? 3) Who is the ideal customer for my food business? 4) What is brand strategy and brand management? 5) How can I lead my team to help build a strong brand? 6) What is a step-by-step approach to define my food brand? 7) What is the difference between a product feature and a consumer benefit? 8) How to create an impactful customer journey map for my food business? 9) What is a good marketing plan for a food business? 10) What's the best sales strategy to grow my natural food business? Let's go shake up shopping carts! Katie Brought to you by Real Food Brands (www.RealFoodBrands.com) and hosted by Katie Mleziva. Join Katie and other food business owners to continue the conversation by joining the free Real Food Brands Marketing Round Table group on Facebook!2018-2025 Real Food Brands マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • 173. When the Game Shifts...Leading Through Unexpected Change in Your Food Business

    173. When the Game Shifts...Leading Through Unexpected Change in Your Food Business
    2026/02/25
    Unexpected change is actually expected at some point, right? And with a strong strategy in place, you can lean into your leadership role to stay on course - or get on an even better course if the right opportunity presents itself. A few real-life examples from the podcast community roundtable: A cease and desist letter arrives out of the blue. An approved ingredient is suddenly out of stock. A building sale ending your lease. An opportunity that challenges you to think bigger than you planned. None of these were part of the business owner's original plan. But navigating unexpected changes is part of leading the business. In this episode, Katie Mleziva (Real Food Brands) and Clint Matthews (Start Right Foods) explore what happens when the game shifts — and how strong leaders can respond. Borrowing from the idea of offense and defense, they discuss how strategy becomes your guide when circumstances change. Because when you know your vision, values, advantages, and the relationships you've built, you don't have to scramble to find an answer, you move forward step by step. In this episode, you'll hear: Real examples of unexpected change in food businesses...both challenges and opportunitiesClint's "sudden change" football analogy — and what offense vs. defense looks like in businessThe difference between reacting and responding strategicallyWhy staying focused on the core of your business helps when things feel unstableA practical way to separate what you know from what's uncertainHow writing out pros/cons can bring clarity in the midst of uncertaintyThe role of trusted advisors and strong relationships when you need an outside perspectiveWhy discipline and a clear foundation help you take the next right step Unexpected change doesn't mean everything is falling apart. Often, most of your foundation is still intact. The key is remembering what you do know to be true — even when there's a lot you don't know. Whether you're navigating an unexpected change now or want to save this for the future, these related episodes will help you build the leadership skills to navigate change with confidence: Ep 148 - Discipline vs Motivation (or both?!)Ep 170 - Testing & learning as a growth tool to level upEp 171 - The power of an outside perspective The phrase "we grow through what we go through" applies to unexpected situations. Strong brands aren't built because everything always goes according to plan. They're built by leaders who know how to stay steady even when the game shifts. WANT TO GO DEEPER? Listening is helpful, but building is better! 1) Connect with Katie Mleziva and Clint Matthews on LinkedIn. 2) Join Katie's weekly newsletter HERE to get additional insights, industry resources, and the Weekly Worksheet for this episode, designed to help you build your own brand strategy workbook over time. Joining the email list gives you access to book a Brand Strategy Session as well! 3) Grab your seat at the Real Food Brands Marketing Roundtable - a free community for food business owners. Let us know if you are navigating an unexpected situation. Maybe someone in the group has been there. Let's Go Shake Up Shopping Carts! Katie Mleziva Host & Food Brand Strategist Real Food Brands PS--please share this episode with other food business owners...together we can shake up shopping carts and help more people get access to real food!
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    16 分
  • 172. Process Makes Perfect: How Operational Discipline Becomes a Competitive Advantage with Kyle Rood of Start Right Foods

    172. Process Makes Perfect: How Operational Discipline Becomes a Competitive Advantage with Kyle Rood of Start Right Foods
    2026/02/18

    Operations is a key part of building your brand. It's how you deliver consistently.

    And consistency builds trust — with consumers, retailers, distributors, and partners.

    In fact, Operations can become a true competitive advantage!

    In this episode, Katie Mleziva (Real Food Brands) and Clint Matthews (Start Right Foods) sit down with Kyle Rood, co-founder of Start Right Foods, to explore why operational discipline isn't just efficiency — it's strategy.

    Inside this conversation, you'll hear about:

    • Why you should start with Operations in mind
    • How small operational refinements can improve margins
    • Why packaging and logistics decisions ripple further than you think
    • The role of forecasting in protecting long-term growth
    • How strong relationships reduce risk and create opportunity
    • Why processes are critical to building your business
    • How execution separates intention from impact
    • Why these concepts are critical, whether you produce your own product or work with a co-manufacturer.

    This episode will shift how you think about competitive advantage.

    Process doesn't create perfection, but it does create consistency and efficiency!

    WANT TO GO DEEPER?

    Listening is helpful, but building is better!

    1) Connect with Kyle Rood, Clint Matthews, and Katie Mleziva on LinkedIn.

    2) Join Katie's weekly newsletter HERE to get the Weekly Worksheet for this episode, designed to help you build your own brand strategy workbook over time. You'll also get additional insights and reflections that aren't shared on the podcast.

    3) Book a Brand Strategy Session. Once you're on the newsletter list, you can book a single Brand Strategy Session through the link in every Friday email.

    Let's Go Shake Up Shopping Carts!

    Katie Mleziva

    Host & Food Brand Strategist

    Real Food Brands
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    27 分
  • 171. Has Growth Created A Blind Spot in Your Food Business?

    171. Has Growth Created A Blind Spot in Your Food Business?
    2026/02/11

    As your business grows and evolves, success can quietly create blind spots. Processes that once worked just fine may no longer fit the size or complexity of the business.

    Places where processes are missing can become hidden constraints.

    Decisions live in people's heads, and teams keep doing things a certain way simply because that's how they've always been done.

    In this episode, Katie Mleziva (Real Food Brands) and Clint Matthews (Start Right Foods) explore why outside perspective - from the right sources - is so helpful and becomes more valuable as your business evolves.

    Through real-world examples from startups to multi-million dollar businesses, Katie and Clint talk about what happens when "it's just how we've always done it" becomes the norm, but it's time to revisit something(s)...from sales systems and simple operational processes to understanding your consumer more deeply. They talk about how fresh eyes can help reveal what growth can cover up, and then silently hold you back.

    This conversation is a reminder that leadership doesn't mean having all the answers. It means knowing when to surround yourself with a team to invite fresh perspective, challenge habits, and evolve how your business works so growth feels intentional and aligned with your vision.

    In this episode, you'll hear:

      • Why growth naturally creates blind spots—even when things are going well
      • How habits and "the way we've always done it" can limit clarity over time
      • The value of outside perspective in sales, operations, and team communication
      • Why processes need to be revisited as your business grows
      • How fresh eyes can also lead to a closer consumer connection
      • Letting go of the lone-wolf mindset as a food business leader

    WANT TO GO DEEPER?

    Join Katie's weekly newsletter HERE to get the Weekly Worksheet for this episode, designed to help you build your own brand strategy workbook over time. You'll also get additional insights and reflections that aren't shared on the podcast.

    This is also the only way to get the link for single Brand Strategy Sessions! (more on why that is in the episode)

    Visit www.realfoodbrands.com to see how you can work with Katie & Clint to get an outside perspective on your food business, then reach out to Katie@RealFoodBrands.com.

    RELATED EPISODES MENTIONED:

    126. The Power of a Fresh Perspective to Avoid Running in Circles (Katie's funny but related story about a run and a port-a-potty :)

    Let's Go Shake Up Shopping Carts!

    Katie Mleziva

    Host & Food Brand Strategist | Real Food Brands
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    15 分
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