In this episode of The Growth Class, host Phil Masiello interviews Marshall Rader, co-founder and CEO of The GFB.

Marshall shares the story behind turning a personal need for better gluten-free food into a nationally distributed CPG brand, from developing the first products by hand to building an in-house manufacturing operation and expanding into major retail channels.

He explains why The GFB chose to manufacture its own products, how bootstrapping and disciplined operations helped the company scale, and the challenges of navigating retail slotting fees, deductions, margins, and distribution.

Marshall also discusses the importance of choosing the right retail and foodservice partners, building a team capable of supporting sustainable growth, and knowing when an opportunity creates more complexity than value.

The episode also explores The GFB’s evolution into The Gluten Free Brothers, its expansion into new product categories and co-manufacturing, and how the company approaches long-term growth while maintaining its values as a Certified B Corp.

The GFB website: https://theglutenfreebar.com

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