What if your coworking space has plenty of inquiries and still sits half empty?
Two years ago, Melissa Schilo took over Access, an 18,000 square foot coworking space on four floors at the bottom of a condo tower on Fort Lauderdale's New River. Access had been open 10 years and was 55% full. Today its 57 offices and 16 dedicated desks are full, and Access has a waitlist for offices.
Melissa has spent 20 years in flex space. She spent 11 of them at Servcorp, where she turned around the Belgium location by €100,000 in 10 months. After Servcorp, she worked at JLL and then consulted for small, independent operators. Geo and Melissa catch up ahead of the GWA conference in Miami, where Melissa is leading a panel on sales and marketing.
In this episode, Melissa walks through the order she uses to turn around a coworking space: people first, then process, then product, then converting the inquiries a space already gets.
We talk about:
- Why Melissa checks every member agreement first, to see which offices could go empty in the next three to six months
- How Access went from 2 dedicated desks to 16 at $450 to $500 a month, while flex desks average about $275
- The half-price first month Melissa offered on about 10 offices so prospects could try the space before signing
- How repricing three meeting rooms took them from about $1,000 a month to more than $10,000 a month
- Why Melissa turned down a member who didn't fit the community, and why she sends some prospects to other spaces in Fort Lauderdale
- Adding questions and answers to the bottom of every page of the new Access website, so ChatGPT and Grok recommend Access when people ask for coworking in Fort Lauderdale
- Moving Access to OfficeRnD, and the paper inquiry sheets Melissa borrowed from Beth de Graffenreid
- Being laid off at JLL, and why Melissa now works only with small, independent operators
Melissa's next targets are meeting room revenue of $18,000 to $20,000 a month, more virtual office members, and booking meeting rooms through the Access website without a call. Catch her sales and marketing panel at GWA in Miami.
Resources Mentioned in this Podcast:
Melissa Schilo on LI
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