What happens when you have an incredible product… but no predictable system to sell it?

In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at LashCon, Sheila Bella sits down with Krystal, a lash artist turned inventor who created and patented a lash tile designed to help artists create faster, easier, and more consistent volume fans.

There's just one problem.

She invested thousands into creating and patenting the product, but now she needs the one thing every business needs to survive: sales.

In less than 20 minutes, Sheila breaks down the exact strategy needed to transform a great product into a profitable business. From visibility and content to ads and funnels, this episode gives beauty entrepreneurs a roadmap for turning ideas into income.

Because creating something amazing is only half the battle. Getting people to see it is the other half.

If you have a product, course, service, or business idea sitting on your heart, this episode is for you.

1. Having a great product doesn't guarantee sales.
   Visibility matters just as much as innovation.

2. Every business has three machines.
   Your visibility machine, booking machine, and product machine must work together.

3. Ads create reach. Organic creates trust.
   You need both to grow a sustainable brand.

4. Funnels convert attention into revenue.
   Free resources, emails, and text follow-ups keep your audience engaged.

5. Know your numbers.
   Sheila breaks down exactly how many units would need to be sold to hit a $15K monthly goal.

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