I can’t believe I’m saying this… but there’s ONE thing bro marketers get right that women in sales need to adopt immediately: lead the conversation.

If you’re always reacting—avoiding discomfort, saying “no pressure,” offering discounts, or letting prospects drift—you’re not being “nice.” You’re leaking sales out of your funnel and losing authority without realizing it.

In this episode, Genevieve breaks down:

• Why leading = value (and reacting = lost trust)

• How “no pressure” becomes passivity (and kills conversions)

• What to say when someone asks for a discount or says “I need to think about it”

• Why prospects actually expect you to guide them

• The doctor analogy that will change how you see sales leadership

• How to audit your last 5 sales conversations and spot where you gave up control

If you want consistent sales without hype, pressure, or pushiness—this is your next skill.

Want help building a funnel + practicing sales leadership? Book a working session with Genevieve at https://calmconfidence.gskory.com/network-marketing-success

Subscribe + hit notifications so you don’t miss next week. And comment: Where do you notice yourself giving up the reins in sales conversations?

RESOURCES

Free 7-day trial to The Sales Confidence Studio (our community + system)
https://www.skool.com/sales-confidence-studio/about

Subscribe to my newsletter, The Shift (real talk that gets real results)
https://newsletter.gskory.com/

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https://gskory.com

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https://www.instagram.com/genevieve_skory

Do successful people ask themselves different questions? Are they more disciplined… or do they simply operate from a different kind of intention?

This week Genevieve Skory welcomes Nancy Bogart, CEO and founder of Jordan Essentials, for a grounded conversation about what long-term success actually looks like in direct sales.

Nancy shares her origin story: leaving her career to care for a son born with a severe birth defect, becoming a stay-at-home mom to three boys, and then inventing a lotion bar that unexpectedly took off at craft fairs in 1999. After selling out repeatedly and seeing others ask to help make and sell the product, she and her husband incorporated the business in 2000 — and 25 years later, the company continues to grow.

You’ll hear how Nancy thinks about boldness (including borrowing it from her mom), why desperation doesn’t create sustainable results, and how intention becomes a “line in the sand” that helps leaders stay above the noise. They also dive into personal inventory, values, uniqueness in leadership, and what to do when a company hits a downturn — including the importance of transparency, integrity, and staying long enough to actually learn the lesson.

Nancy also shares practical insights on relationships, leadership development, protecting your circle, and why “it always works out” is more than a catchphrase — it’s a mindset practice your brain listens to.

If you’ve been feeling stalled, doubting your next move, or wondering how real leaders stay steady through hard seasons, this episode will land.

Connect with Nancy + Jordan Essentials:

https://www.facebook.com/nancy.bogart.817642/

JordanEssentials.com

Instagram: nancybogart.jordanessentials

Want help simplifying your recruiting + leadership structure so duplication returns? Book a working session with Genevieve at:
https://calmconfidence.gskory.com/network-marketing-success

RESOURCES

Free 7-day trial to The Sales Confidence Studio (our community + system)
https://www.skool.com/sales-confidence-studio/about

Subscribe to my newsletter, The Shift (real talk that gets real results)
https://newsletter.gskory.com/

Visit my website
https://gskory.com

Follow me on Facebook
https://www.facebook.com/DoTheDoToday

Follow me on Instagram
https://www.instagram.com/genevieve_skory

• (00:00:01) - Why Successful People Ask Different Questions
• (00:00:28) - Nancy Bocart on The Call
• (00:01:19) - Where Everything Clicks: Starting a Business at 33
• (00:04:54) - Nancy Melton on Her Boldness
• (00:09:13) - The Importance of Intention in Success
• (00:13:05) - saying no to things that don't align with your intention
• (00:17:54) - Women's Personal Inventory
• (00:22:16) - Nancy's Strengths and Weaknesses
• (00:27:01) - What kind of leader are you?
• (00:28:48) - Expert Talk: Next Steps for Our Leaders
• (00:33:58) - Where Can People Find Jordan Essentials?
• (00:35:28) - Jordan Essentials CEO on His 2026 Goal
• (00:37:23) - Nancy's Take on Success

Genevieve uses the Olympics as a powerful business metaphor to call out a common trap: confusing busyness with progress.

Olympians spend years training in silence—repetition without applause—for one performance. They don’t hire coaches to keep them “busy.” They train to win, practice the hard parts, and measure results. Genevieve argues that many entrepreneurs do the opposite: they stay endlessly busy doing what they’re already comfortable with, avoid the numbers, avoid standards, and then wonder why results feel irregular.

This episode breaks down:

• Why busyness can be avoidance in disguise

• How “familiar strengths” protect your routines—and stop growth

• What real coaching is (correction, standards, feedback) vs what it isn’t (babysitting, cheerleading, feel-good validation)

• The difference between loyalty to effort vs loyalty to outcomes

• Why standards reduce activity and increase results

• How to tell if you’re coachable—and why coachability is the door to mastery

If you’re tired of working hard without the results to show for it, this episode will help you shift from “busy” to “training to win.”

RESOURCES

Free 7-day trial to The Sales Confidence Studio (our community + system)
https://www.skool.com/sales-confidence-studio/about

Subscribe to my newsletter, The Shift (real talk that gets real results)
https://newsletter.gskory.com/

Visit my website
https://gskory.com

Follow me on Facebook
https://www.facebook.com/DoTheDoToday

Follow me on Instagram
https://www.instagram.com/genevieve_skory

• (00:00:00) - How to Be Busy vs Making Progress
• (00:02:28) - Busy Entrepreneurs: The Secret to Success
• (00:10:19) - How to Get Out of Busyness
• (00:13:37) - Coaching vs. Coaching
• (00:19:24) - Not All People Are Coachable
• (00:22:11) - Looking for a Coach who Will Work With You