FREE MASTERCLASS: Fix the Marketing at Your Gym Thursday, March 26th at 12pm Eastern on Zoom Learn how to install the system that gets 7 to 13 new clients per month without paid ads.

Register here: https://live.vincegabriele.com/livemasterclass

Caesar Hernandez was 12 years into the gym business, burning cash every month, one foot in and one foot out, and seriously ready to throw in the towel. His wife had lost her job. His second kid was on the way. He wasn't sleeping. He wasn't looking at his numbers. And he wasn't profitable. He hadn't turned a real profit since COVID.

Then he booked a consulting day with me and we sat down in the lobby of an Embassy Suites and faced the brutal truth together. The theme of that day was simple: stop the bleeding. We cut the fat on his payroll, got crystal clear on his role, and I kicked his ass right back into the business he'd been sleepwalking through.

That was the turning point. Four years later, Caesar has nearly doubled his revenue from $28K a month (and losing money) to $48K a month with healthy margins. He's on pace to hit his first $500K year. He hasn't coached a session since last year. He has breakfast with his kids every morning and dinner with his family every night. And he just got the keys to his second location, which is in presale right now.

This episode is for every gym owner out there who's burnt out, questioning whether they can turn it around, and thinking the only answer is to quit. Caesar's proof that it's not.

5 Key Takeaways:

1. All progress starts with the truth. Caesar thought he was in a decent spot financially, but when we actually looked at the numbers, the business was bleeding cash. You cannot fix what you refuse to face. Know your numbers and know what they actually mean.
2. One foot in and one foot out never works. Caesar had grown resentful of his business and was just going through the motions. The moment he committed fully and got both feet back in the circle, everything started to shift.
3. Stop the bleeding before you try to grow. Caesar was overspending on staff he didn't need and roles he couldn't justify. Before we talked marketing or growth, we trimmed the fat and got the business back to a place where it could breathe.
4. Get clear on your role. Caesar was paying other people to do things the owner needed to be doing. We defined exactly what his job was: lead the team, make the sales, and keep a finger on the pulse of the business. Focus is the superpower.
5. Your business is the vehicle, not the enemy. Caesar had built up resentment toward the very thing that was providing for his family. Shifting from "I'm done with this" to "this business gives me the opportunity to build the future I want" changed everything.

FREE MASTERCLASS: Fix the Marketing at Your Gym Thursday, March 26th at 12pm Eastern on Zoom

Register here: https://live.vincegabriele.com/livemasterclass

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

FREE MASTERCLASS: Fix the Marketing at Your Gym Thursday, March 26th at 12pm Eastern on Zoom. Learn how to install the system that gets 7 to 13 new clients per month without paid ads.

Register here: https://live.vincegabriele.com/livemasterclass

I just dropped a quick one for you. I'm hosting a free live masterclass called "Fix the Marketing at Your Gym" and I'm going to walk you through the exact system that gets 7 to 13 new clients per month without spending a dime on paid ads.

Why 7 to 13? Because I'm not a guru promising you 50 new members a month. I don't even want that for you. That's an operational nightmare. What I want is for you to build a consistent, repeatable system that nets you 4 to 7 members every single month after churn. Do that at $300 to $400 a month and the math starts looking really good, really fast.

Here's what we're covering: exactly what to say in your marketing to attract clients who pay, stay, and refer the most. Where pockets of your ideal clients are hiding right now that you're not marketing to (I'll share how one newspaper ad just booked us 9 consults and has already produced 2 members worth $24K in lifetime value off an $1,800 spend). The exact text message to send that turns dead leads into paying clients. And how AI is changing the way people find gyms and what you need to do right now to make sure you show up in those answers.

I'm also giving away some free tools I've been building behind the scenes but these aren't generic AI outputs. These are built on 19 years of real marketing that actually works, just made faster. You'll only get them if you show up live.

No pitch at the end. No pressure. Just me hanging out with you on a Thursday afternoon talking marketing. Register and I'll see you there.

FREE MASTERCLASS: Fix the Marketing at Your Gym Thursday, March 26th at 12pm Eastern on Zoom. Learn how to install the system that gets 7 to 13 new clients per month without paid ads.

Register here: https://live.vincegabriele.com/livemasterclass

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Ready to stop guessing and start growing your gym with a real plan?
Click below to book a call and see what that could look like for your business.

https://api.leadconnectorhq.com/widget/bookings/implentationpod

Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince sits down with Jason DeRose — a longtime gym owner, entrepreneur, and SPF Mastermind member — who quietly built a highly profitable gym business while expanding into supplements, real estate, and multiple locations.

Jason didn’t join the Mastermind because he was struggling — his gyms were already doing about $10K/month in profit. But after getting re-exposed to the fundamentals, he realized something most gym owners miss: he wasn’t broken — he was just out of alignment.

What followed was a complete reorganization of his business — tightening systems, refocusing his team, and getting back to what actually works. The result? His gyms nearly tripled in profit, and he just opened a new location with 61 pre-sale members at $400/month.

This episode is a reminder that growth doesn’t always come from doing more — it comes from doing the right things, consistently, at a higher level.

5 Key Points

1. Reorganization Creates Growth
Jason didn’t need new ideas — he needed to get back to the fundamentals that already worked and execute them better.

2. Right People, Right Seats
One of the biggest breakthroughs came from restructuring his team and eliminating overlap between businesses so everyone had clear focus.

3. Weekly Staff Meetings Fix Problems Fast
Meeting with every team member weekly allowed Jason to solve small issues before they became big ones — improving retention and performance.

4. Bring Back the Marketing Calendar
Reinstalling a structured quarterly marketing calendar eliminated guesswork and ensured consistent promotions that actually drive revenue.

5. Hiring Through Mentorship, Not Guesswork
Instead of hiring off interviews, Jason uses a 30-day mentorship process to evaluate candidates in real scenarios — dramatically improving hiring quality.

Ready to stop guessing and start growing your gym with a real plan?
Click below to book a call and see what that could look like for your business.

https://api.leadconnectorhq.com/widget/bookings/implentationpod

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!