I got a chance to talk to Trevor McKinney at the G Loomis media event at the Bassmaster Classic in Ft Worth on the night before the tournament started. Trevor won the 2021 Carhartt Bassmaster College Series in November of 2020 which qualified him for a berth in the 2021 Academy Sports + Outdoors Bassmaster Classic.

Trevor is sponsored by G Loomis and Shimano and other A+ brands such as Rapala.

McKinney talks with us about how his business relationship with Shimano began and how he also developed a relationship with Rapala as a college student.

As a college angler, the Bassmaster Classic can be overwhelming and Trevor talks about his mindset going into the biggest fishing tournament in the world and about how to work with the cameraman who might be in the boat with him.

He also talks about how to learn from mistakes and how to make sure the time is right before you make the jump to the highest level of professional fishing.

At the 2021 Bassmaster Classic in Ft Worth, I was invited to a G Loomis event where I had the chance to sit down with Elite pro Jeff "Gussy" Gufstafson, who was fishing the biggest event in fishing but still took the time to talk.

We talked about how to keep your game face and avoid the distractions of the hype of the Classic and how to take advantage of the event from a business standpoint.

Gussy says he's "a regular guy" but I have to disagree with that....he's an extraordinary guy. The audio is not great on this episode but the content is!

CONNECT WITH GUSSY
https://www.facebook.com/gussyoutdoors
https://www.instagram.com/gussyoutdoors/

Subscribe to my YouTube channel here:

https://www.youtube.com/channel/UCJ8kGwfaUSdjND1act7kZjA?

If you're starting out, don't forget how important it is to build you brand. I can help you get started.

Download my free resource "Developing Your Personal Brand" at

https://www.fishingbusinessschool.com/brandworkbook

CONNECT WITH ME

Itunes: https://podcasts.apple.com/us/podcast/fishing-business-podcast/id1507041192

Instagram: https://www.instagram.com/fishingbusinesspodcast/

https://www.instagram.com/fishnchik/

Facebook: https://www.facebook.com/fishingbusinesspodcast

https://www.facebook.com/angie.l.thompson/

#bassmasterclassic #jeffgustafson #gussy #fishingpodcast

This week my friend Dena Vick joins me to talk about what to do when things go wrong.

Dena is a Public Relations executive who owns an agency called King Eider Communications and works with some of the top fishing brands in the country on their Public Relations.

We talk about quite a few things today such as:

- What to do when you've publicly made a mistake
- Why we might want to avoid talking about politics
- How to decide whether you should post something that might be considered a rant
- How to handle a situation when you've done well in a tournament but weren't using your sponsors products
- How to gain confidence with speaking to the media
- What to do if you misspeak on stage
- How to make up for not mentioning someone important in an interview
- How to handle sponsor mentions so that you're not reading a laundry list of brands

This conversation is full of really helpful, actionable advice from someone who gets paid to work with brands for this same insight. Listen to this with an eye to the future in case you ever find yourself in a situation where things have gone wrong and you're just not sure what to do.

CONNECT WITH DENA
https://www.facebook.com/KingEiderPR
https://www.linkedin.com/company/king-eider-communications-llc/

Subscribe to my YouTube channel here:

https://www.youtube.com/channel/UCJ8kGwfaUSdjND1act7kZjA?

If you're starting out, don't forget how important it is to build you brand. I can help you get started.

Download my free resource "Developing Your Personal Brand" at

https://www.fishingbusinessschool.com/brandworkbook

Website: https://www.fishingbusinessschool.com/

CONNECT WITH ME

Itunes: https://podcasts.apple.com/us/podcast/fishing-business-podcast/id1507041192

Instagram: https://www.instagram.com/fishingbusinesspodcast/

https://www.instagram.com/fishnchik/

Facebook: https://www.facebook.com/fishingbusinesspodcast

https://www.facebook.com/angie.l.thompson/

#sponsorship #PR #fishingpodcast