First Kinsey Soderberg Said “Ew” to AI Ep 46: Then She Built a Successful Business on It.
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First Kinsey Soderberg Said “Ew” to AI Ep 46: Then She Built a Successful Business on It.
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☕ Coffee Playdate Podcast with Kinsey Soderberg
Kinsey is founder of Authentic AI and co-founder of Her AI Era / Her AI Club, teaching women entrepreneurs to use AI without sounding like a robot.
She was not an early fan. “I don’t need a robot to write my emails.” Then the light went on: AI is not the problem. How humans use it is. Authenticity was already her core value. AI became the through-line.
Sister brand, then a full pivot
She ran her original business for ~five years, launched Authentic AI as a sister brand (trademark, Instagram, SEO), walked her audience over, then let the first brand go.
Partnership origin
She met Joyce Hamilton in The Mixer Mind. Joyce hired her to brand Only Boldly. They co-hosted the first Her AI Era Summit (~3,500 attendees), each launched a membership, then merged into Her AI Club within a month. More success together than either had alone. Women are less likely to take on business partners. They did it anyway.
Mindset
Copying Jenna Kutcher / Amy Porterfield left her exhausted. Showing up as herself made the work feel like play. You do not have to know every AI update. Pick a lane. Be 10% ahead of the people you serve.
Human bits
Surprise Iceland camper-van trip for her husband’s 40th (she cannot keep a secret). BTS birthday shirt for Joyce, who had ChatGPT build a concert study guide.
00:25 – Welcome + Americano ☕
01:23 – Rapid Fire (AI edition) / Take a Sip
04:11 – Authentic AI, Her AI Club, “I was anti-AI at first”
06:14 – Sister brand → full pivot
09:18 – Meeting Joyce, Mixer Mind, Only Boldly, the summit
14:00 – Why women hesitate to partner
18:22 – Stop copying other experts. Be yourself.
23:24 – You can’t teach “all of AI.” Pick a lane. 10% ahead.
26:07 – Building a StoryBrand
More from Kinsey
- Authentic AI → https://authenticai.co/
- Her AI Club → https://heraiclub.co/
- Instagram → @ai.kinsey
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