『First Discovery steps I take with clients and onboarding approaches』のカバーアート

First Discovery steps I take with clients and onboarding approaches

First Discovery steps I take with clients and onboarding approaches

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Your voice, not a voice. This short one is how I start with a client, and a list of what I would ask of anyone doing your messaging, optics, strategy or marketing if it is not me. Too many people rebuilding a brand get dropped into a template that already existed, with the same "appear as an expert" phrasing everyone else is using. I share the person I ran across with real authority whose call to actions and masterclass hype made him sound like someone with none, and why I believe that took his authority down. The cornerstone for me is discovery before anything is written: where you come from, what you have done, how you work, what you will and will not do, who you will and will not work with, what compliance allows in your field, and what the competition is doing, not to copy it but to find where you stand. From that comes an individualized messaging packet that can feed content, web, bio, a book outline, a podcast plan or none of those. I also share the chiropractor and the fart joke, and why jumping on the trending copycat bit brings nothing of you to it. Stop casting the net for everyone. Decide who you most want to work with and say who you are not for. My own boundary is in here too. If you are not prepared to be transparent, I am not judging you, but I will not work with you. Written transcription, chapters and links: https://lorenweisman.com/2025/01/10/first-discovery-steps/

Wait What Really OK is hosted by brand communications and optics strategist Loren Weisman.
Episode pages with written transcriptions: https://lorenweisman.com/wait-what-really-ok/
About Loren: https://lorenweisman.com/about-loren-weisman/
Speaking: https://lorenweisman.com/speaking/
Services: https://lorenweisman.com/services/
Be a guest: https://lorenweisman.com/podcast-guest-info/
Contact: speaking@lorenweisman.com
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© 2011 to 2026 Loren Weisman. All rights reserved.
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